Adobe Experience Manager
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Rising expectations and competition for the empowered consumer force brands to have a purpose with each customer interaction; the need for an exceptional experience drives the need for the best customer-centric capabilities available. But often the best tools aren’t immediately available to brands, as they are stuck in the labs behind cumbersome and lengthy product…
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Adobe recently surveyed U.S consumers, revealing that 51 per cent are more likely to make a purchase and 49 per cent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and…
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