Illustration of a smartphone cradled in fabric hands beside a shield-and-leaf care motif
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Samsung Electronics Singapore has launched Samsung SmartPlan, a new plan that bundles buying a device with longer-term care. Singapore is the first market in Southeast Asia and Oceania to get it, with a regional rollout to follow.

Key Takeaways
  • Samsung SmartPlan bundles device purchase with after-sales care in a single plan.
  • Singapore is the first market in Southeast Asia and Oceania to launch SmartPlan.
  • The plan covers mobile devices, visual display products and home appliances, with care that runs longer than the standard warranty.

What SmartPlan Covers

The plan combines two things: a flexible payment arrangement for eligible mobile devices, visual display products and home appliances, and care services that extend beyond the standard product warranty. Samsung is positioning it as one package rather than two separate sign-ups.

Singapore First, Then the Rest of the Region

Singapore is the first Southeast Asian and Oceania market to get SmartPlan, with Samsung saying the service will roll out progressively across the rest of the region. The company has not given a timeline for other markets.

Samsung has not disclosed pricing for SmartPlan. More details are available on the Samsung Newsroom Singapore.

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