Criteo has expanded its integration with ChatGPT Ads into six Southeast Asian markets: Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam, bringing its ChatGPT Ads coverage to 61 markets worldwide.

The commerce intelligence platform announced the expansion on 25 September, as more shoppers in the region turn to conversational AI to research and compare products before buying. Advertisers in the region can now reach shoppers through ChatGPT using the same Criteo platform and workflow they already use for other channels.

More than 2,000 brands already on board

Criteo says more than 2,000 brands have already advertised on ChatGPT through its platform globally. Early testing of its Prompt Smart Ads capability has shown roughly four times higher spend after activation, and more than 80 per cent of ad-driven ChatGPT Ads traffic comes from new customers, which Criteo points to as evidence that the channel is mainly driving new discovery rather than converting people who already knew the brand.

“Discovery is where South East Asian shoppers make their decisions, and conversational AI is quickly becoming part of how shoppers here find brands,” said Sukesh Singh, managing director for South East Asia at Criteo. “Our integration with ChatGPT Ads has already enabled more than 2,000 brands to partake in conversational advertising globally, and bringing it to South East Asia means advertisers here can reach consumers in this new environment through the platform and workflow they already use.”

Now live across 11 APAC markets

With the Southeast Asian rollout, Criteo now supports ChatGPT Ads in 11 markets across the Asia-Pacific region: Australia, New Zealand, Japan, Korea, India, Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. Criteo says the expansion follows growing advertiser adoption and improving performance signals from ChatGPT Ads traffic in markets where the integration has already launched.