Tencent Cloud says it supported over 7 million concurrent viewers with 99 percent uptime during peak matches of a recent global football tournament, after partnering with tapmad, Pakistan’s leading OTT streaming platform, to handle the surge in viewership.

To meet the demands of broadcasting a tournament of this scale, tapmad turned to Tencent Cloud’s Cloud Streaming Services, Content Delivery Network and Media Processing Service. Cloud Streaming Services delivered end-to-end live audio and video capabilities, including low-latency broadcasting and transcoding, while the CDN, which spans more than 3,200 nodes worldwide and offers over 250 Tbps of bandwidth capacity, allowed tapmad to manage viewership surges without compromising streaming quality.

Media Processing Service smoothed playback across devices

Tencent Cloud Media Processing Service optimised video delivery through cloud-based media processing and transcoding, enabling smoother playback across a wide range of devices and network conditions throughout the tournament.

“As audiences increasingly expect high-quality and uninterrupted live sports streaming experiences, media platforms need a proven technology partner that can deliver reliable infrastructure and scalable media capabilities,” said Rachel Xie, General Manager of Tencent Cloud MENA and General Manager of Operations, Channel Development and Marketing, Tencent Cloud International.

tapmad cites trust as key to scaling live sport

“Delivering an event of this scale requires technology partners you can trust,” said Yasir Pasha, CEO of tapmad. “Our collaboration with Tencent Cloud combined world-class infrastructure with tapmad’s commitment to delivering exceptional live sports experiences, enabling us to provide millions of football fans with reliable, high-quality streaming throughout the tournament.”

Tencent Cloud said it provided media services for official broadcasting platforms across 17 countries and regions during the tournament, and will continue supporting media organisations worldwide with cloud and media solutions for live sports broadcasting.