Wellness technology brand Therabody is using Oracle NetSuite‘s AI-powered cloud enterprise resource planning (ERP) system to unify its global operations, automate order management and increase productivity across its team, reducing its technology costs by 45 per cent.

Founded by Dr Jason Wersland in 2016, Therabody grew rapidly on the early success of its Theragun device and today sells a broad portfolio of wellness and recovery products online and through major retailers in more than 60 countries across North America, Europe and Asia-Pacific. As the company expanded its product portfolio, distribution channels and geographical reach, its existing systems and manual processes limited visibility and slowed operations, prompting the shift to NetSuite.

“With rapid growth, we’ve seen firsthand how a complex technology stack becomes difficult to scale. NetSuite has helped us bring our operations together with AI capabilities that simplify and accelerate workflows. We now have a strong foundation to support our next stage of growth, which means our team can spend more time on strategic initiatives that move the business forward,” said Yash Murali, Chief Technology Officer, Therabody.

Unifying finance and order management across subsidiaries

NetSuite OneWorld has helped Therabody streamline its global expansion by improving visibility into operational performance, simplifying financial management across its global subsidiaries, and optimising compliance processes. NetSuite Advanced Order Management has helped the company ship orders on time and process thousands of orders a day during peak periods.

Connecting AI models to operational data

To further increase efficiency, Therabody uses the NetSuite AI Connector Service to connect leading AI models to its NetSuite data in a way that preserves its existing data governance and data security. With support for Model Context Protocol (MCP), the service lets Therabody query operational data in natural language for faster decisions, automate order and inventory workflows to reduce manual effort and accelerate fulfilment, and automate reconciliation and reporting to close the books faster with greater accuracy.

“Consumer goods businesses don’t have room for inefficiency — the margins are too tight and the complexity is too high. Therabody uses NetSuite to get real visibility and control across its global operations, and they’re using AI built into everyday workflows. That’s what lets them scale efficiently and get their professional-grade wellness technology into more people’s hands,” said Julie Drimel, Senior Vice President of Customer Growth, Oracle NetSuite.