ZOOP, a new social platform designed to challenge Meta and TikTok, will launch globally on 9 April 2026, with a dedicated channel for Eurovision Song Contest Asia as its first flagship offering.

A Channel-Based Alternative to the Feed

Unlike conventional social platforms built around algorithmic feeds, ZOOP organises content into discrete channels, each tied to a specific cultural property, live event, or community. The company argues that major cultural moments are poorly served by generic feeds, and positions its model as a return to the destination-based logic of broadcast channels — applied to social media.

ZOOP’s commercial model is structured to favour creators and fans alike. The platform says it will pay creators up to 80% of the revenue they generate, which it claims could represent up to 50 times more than what creators typically receive on established platforms today. Fans are also rewarded for active participation rather than passive viewing.

Ahead of launch, ZOOP says nearly one million users have taken part in its web version, beta testing, or signed up for its waitlist.

Eurovision Asia as the Launch Channel

ZOOP has signed on as the exclusive social partner of Eurovision Song Contest Asia, a new regional adaptation of the long-running European competition. The inaugural event will bring together ten countries — South Korea, Thailand, the Philippines, Vietnam, Malaysia, Cambodia, Laos, Bangladesh, Nepal, and Bhutan — with the Grand Final scheduled for Bangkok on 14 November 2026.

Through the ZOOP channel, audiences will be able to follow artists, access exclusive behind-the-scenes content, participate in voting, and earn rewards. A creator competition tied to the contest will invite participants across 12 countries to compete for VIP Grand Final tickets and the opportunity to be officially embedded with Eurovision Asia artists during the competition.

“The biggest cultural moments in the world deserve more than a place inside a crowded feed. They deserve their own destination, their own communities, and a model that rewards the people who create the value.” — RJ Phillips, CEO, ZOOP

Infrastructure and Partnerships

ZOOP’s global infrastructure runs on Hedera, a public distributed ledger network designed for high-speed, low-cost digital applications. The company has also partnered with TLC Worldwide as its exclusive rewards partner, enabling creators and fans across more than 50 countries to access locally relevant benefits and experiences.

ZOOP first attracted industry attention in 2025 when it was part of a consortium that bid for TikTok’s US operations. The platform’s iOS and Android apps will be available for download from 9 April.