Singapore-based AI-native startup Level3AI has raised US$13 million in seed funding, as it looks to scale its enterprise AI agents for customer engagement across the Asia-Pacific region.

The seed round was led by Lightspeed, with participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital.

Founded in July 2024, Level3AI builds enterprise-grade AI agents designed to manage full-cycle customer engagement across voice, email and chat. The company positions its technology as a step beyond traditional chatbots, targeting complex, end-to-end customer interactions at scale.

Enterprise AI Agents with Performance Guarantees

Unlike earlier generations of customer service chatbots, Level3AI’s AI agents combine advanced language models with deep system integration and operational playbooks tailored to enterprise workflows.

“The previous generation of chatbots simply can’t deliver the quality that enterprises need,” said Dr Harry Yu, co-founder and chief executive of Level3AI. “We don’t sell AI software; we sell guaranteed customer experience outcomes.”

A key differentiator is Level3AI’s guarantee-backed model, under which the company commits to agreed performance metrics such as customer satisfaction scores or conversion rates, offering a full refund if targets are not met.

This approach is underpinned by what the company calls a “Deterministic Backbone” architecture, where critical decision-making, flow control and state management are deterministic, with AI deployed only where human-like judgement is required. The company says this ensures consistent, auditable outcomes at enterprise scale.

Traction Across APAC Enterprises

Level3AI said it has been profitably bootstrapped for the past 18 months, serving enterprise customers across the region including GetGo, Carousell, Yuu Rewards, and Carsome.

To date, its AI agents have handled more than 10 million customer interactions for over one million end users, according to the company. In one partnership with GetGo, Level3AI maintained a 95 per cent customer satisfaction score over 18 months, contributing to the mobility platform’s recognition in a Singapore customer service awards programme.

Built for APAC’s Linguistic and Cultural Complexity

The platform has been optimised for Asia-Pacific markets, including multilingual support and cultural nuance, such as gender-appropriate forms of address and seamless code-switching in multilingual markets like Hong Kong.

Level3AI added that its system-agnostic design allows integration with existing customer relationship management (CRM) systems, ticketing platforms, telephony infrastructure and internal tools, enabling faster deployment without replacing legacy systems.

Funding to Drive R&D and Regional Expansion

Proceeds from the seed round will be used to support research and development and to accelerate market expansion across APAC, Level3AI said.

“Level3AI has built one of the most impressive AI agents we’ve seen, delivering human-level customer experiences at enterprise scale,” said Pinn Lawjindakul, partner at Lightspeed.

With new capital secured, Level3AI said its immediate focus will be on scaling its technology and deepening enterprise adoption across Asia-Pacific markets.