Supersonik, a software sales technology startup, has launched from stealth with US$5 million (S$6.7 million) in seed funding to introduce an autonomous AI agent that delivers live, on-demand product demonstrations.

The funding round was led by venture capital firm Andreessen Horowitz, with participation from angel investors linked to Google, DeepMind and Salesforce, the company announced.

AI agent replaces scheduled demos

Supersonik’s platform enables potential buyers to view real software in action without filling out forms or waiting for a scheduled sales call. Its multilingual AI agent joins live video calls, shares its screen and guides prospects through customised product demos in real time.

Unlike static recordings, the system adapts to each prospect using live data from customer relationship management systems, websites and documentation. It is designed to tailor each demo to the buyer’s industry, size, geography and technology stack.

“Our vision is simple,” said Daniel Carmona, chief executive officer of Supersonik. “Every prospect should be able to click a button and get a live, personalised demo in their own language the moment they are ready — no forms, waitlists or back-and-forth.”

Targeting modern SaaS buyers

Supersonik is positioning itself for global, fast-moving buyers who expect instant engagement. The company says its AI agents can be deployed to website demo requests, lead re-engagement and customer upselling. It also sees potential for qualifying and routing prospects in real time.

“Live demos have been too costly and slow for most SaaS companies to scale,” said Gabriel Vasquez, partner at Andreessen Horowitz. “Supersonik changes that by turning the sales process into an instant, interactive product experience.”

The startup was co-founded by Carmona, Joaquim Lechà and Pol Ruiz. Carmona and Ruiz had been working together on AI automation projects before teaming up with Lechà, then chief executive of Typeform, to address delays in software sales.

Expansion plans

The company is already working with several businesses ahead of its launch and intends to double its headcount by the end of 2025. The seed funding will be used to expand engineering and go-to-market teams, as well as to develop secure and enterprise-ready AI infrastructure.

Looking ahead, Supersonik plans to extend its AI capabilities beyond sales demonstrations to areas such as onboarding, customer support and subscription renewals.

“Buyers move fast,” Carmona said. “The fastest way to lose a deal is to make a buyer wait. Supersonik makes sure you never lose a deal to an avoidable delay.”