ANKER, the world’s leading mobile charging brand, has launched its latest ANKER Prime series in Singapore, marking its most significant brand showcase in the country to date. The activation, held at Jewel Changi Airport’s Level 2 South Gateway Garden, runs until 5 March 2025 and features an immersive consumer experience, including a life-sized model of its flagship 250W GaN charger, interactive exhibits, and special promotions.

The move comes as ANKER seeks to strengthen its foothold in the premium charging market, catering to a growing demand for faster, more efficient multi-device charging solutions among tech-savvy consumers and frequent travellers.

A Showcase of Charging Innovation

Launched on 27 February, the activation was officiated by Emma Zhao, ANKER Singapore’s Brand Manager, and Freddy Wang, Country Manager. The event highlights ANKER’s most advanced lineup yet, headlined by the ANKER Prime 250W GaN 6 Port Desktop Charger – a high-powered charging station capable of simultaneously powering six devices, including laptops, smartphones, and tablets.

Beyond hardware, ANKER is using the activation to engage consumers through technology. A dedicated augmented reality (AR) experience at the venue overlays a “charged-up” animation of Jewel’s Rain Vortex, visually representing ANKER’s fast-charging capabilities in real-time. Visitors can also test ANKER’s technology at a public charging station, offering a hands-on demonstration of its flagship products.

Competing for Attention in a Crowded Market

ANKER’s expansion in Singapore comes amid a highly competitive market for charging accessories, with established players such as Belkin, Anker, and UGREEN vying for dominance. The Prime series leverages GaNPrime technology, which enhances power efficiency and reduces heat, setting it apart from traditional silicon-based chargers.

Emma Zhao, ANKER Singapore’s Brand Manager, said the company’s focus is on making charging technology more seamless and powerful.

“At ANKER, we believe that innovation should not only be cutting-edge but also intuitive and accessible. With ANKER Prime, we are redefining the charging experience, making it faster, smarter, and more reliable than ever.”

Consumers Get Hands-On with ANKER Prime

Visitors to the activation can take advantage of limited-time promotional offers on select ANKER Prime products, as well as participate in on-site contests to win exclusive ANKER prizes. The event also serves as a testing ground for the brand’s newest innovations, allowing consumers to experience real-time power monitoring, smart charging distribution, and Bluetooth app controls.

Among the key features of the ANKER Prime 250W GaN 6 Port Desktop Charger:

• 6-Port Design – Supports multiple USB-C and USB-A devices simultaneously.
• 250W Ultra-Powerful Output – Charges laptops, tablets, and phones at high speeds.
• GaNPrime Technology – Increases efficiency while reducing heat.
• ActiveShield 3.0 – Monitors device temperature over 6 million times per day to prevent overheating.
• Smart Power Distribution – An LCD display and smart dial allow for real-time power monitoring.
• Bluetooth App Control – Users can manage charging preferences remotely via the ANKER app.

Global Recognition for ANKER Prime

The ANKER Prime series has already garnered international recognition, winning multiple prestigious design and technology awards, including:

• Red Dot Design Award – For product design excellence.
• iF Design Award – Recognising innovation in function and form.
• CES Innovation Award – For cutting-edge charging solutions.

For Singapore’s tech-savvy consumers and international travellers passing through Jewel Changi Airport, the activation offers a first-hand look at the future of charging – one that promises to be faster, safer, and more efficient.