Singtel has announced that it will be offering Perplexity Pro, an advanced AI-powered search service, to its broadband, TV, and mobile users. This marks a significant step in making generative AI tools more accessible, catering to the growing demand for intelligent search solutions in Singapore.

Unlike traditional search engines that flood users with endless links, Perplexity Pro simplifies the online search experience by delivering concise, conversational answers with in-line citations. This helps users avoid the dreaded information overload, making tasks like travel planning, academic research, and even competitive business analysis faster and easier.

Singtel customers can activate their free one-year subscription, valued at approximately S$270, through a unique code provided in the My Singtel App.

Generative AI is quickly becoming a global phenomenon, with the market projected to grow from S$54.7 billion in 2022 to an eye-popping S$1.8 trillion by 2032. Singtel has seen a more than 20% spike in broadband and mobile traffic to AI assistant domains over the past six months, demonstrating surging local interest in AI-powered tools.

Mr Ng Tian Chong, CEO of Singtel Singapore, said, “Consumers are increasingly using AI search platforms to help them with their everyday tasks, from looking up recipes and planning a travel itinerary to more academic uses like school research and business competitive analysis. We are offering this solution, created by leaders in AI, so our customers can get personalised assistance. This is in line with our commitment to bringing cutting-edge technologies into the hands of our customers, so more people can take advantage of what AI has to offer.”

Tailored for Every User

Perplexity Pro offers an array of features to meet the needs of working professionals, students, and researchers. By breaking down queries into multiple concurrent searches and summarising results in real-time, it ensures credibility and depth in every response. Additionally, Perplexity Pro supports multiple AI models, including OpenAI, Anthropic, and Meta’s Llama 3.1, allowing users to customise their search experience to suit their needs.

Highlighting the value of its partnership with Singtel, Mr Aravind Srinivas, CEO of Perplexity, shared, “Telecoms make it possible for people to use Perplexity on their devices. As we expand to new markets, partnerships with leading telecommunications providers play a key role in our growth strategy. We appreciate Singtel’s commitment to innovation and utility and welcome the opportunity to make Perplexity Pro available to their subscribers for free for a year.”

Beyond answering queries, Perplexity Pro also features advanced capabilities like file analysis and AI image generation, making it a comprehensive tool for personal and professional use. With multilingual support including English, Simplified Chinese, French, Japanese, and more, it is tailored for Singapore’s diverse population.