Freshlybaked, the borderless hiring platform under GRIT Search, has announced three strategic hires to accelerate its AI-driven global talent solution. This comes at a crucial time, as 87% of companies worldwide face skill gaps, according to a McKinsey & Company report.

Launched in 2024, Freshlybaked simplifies end-to-end global hiring and management, helping companies across APAC and Europe access international talent efficiently. With headquarters in Singapore and offices in Hong Kong, Australia, and rising talent hubs like Malaysia, the platform is addressing the increasing demand for remote, flexible, and cross-border teams.

Tackling the Global Talent Crisis

Through integrations with Employer of Record (EOR) giants like Deel, Freshlybaked enables businesses to hire in over 150 countries without the need for local legal entities or HR complexities. This consolidated hiring process allows companies to:

• Scale quickly and cost-effectively.
• Overcome domestic skill shortages.
• Build compliant, flexible global teams.

The platform currently connects businesses to a targeted pool of over three million skilled professionals across Asia-Pacific. Leveraging AI, Freshlybaked identifies and matches candidates to roles in real time, significantly reducing hiring timelines to mere weeks.

Strategic Hires to Drive Growth

To support its rapid expansion, Freshlybaked has appointed:

• Alvin De Jesus, Commercial Director: With 10+ years in recruitment and HR solutions, Alvin will scale hiring processes across APAC and Europe.
• Cian O’Neill, Strategic Advisor: Drawing from experience in HR tech and global recruitment, Cian will advise on new market entries and growth strategy.
• Jude Parveselli, Head of Communications & Partnerships: With a background in tech communications, Jude will oversee platform rollouts and ecosystem partnerships.

Paul Endacott, CEO & Founder of Freshlybaked, highlighted the platform’s mission: “The skills gap SMEs face can’t be solved through traditional hiring or L&D strategies alone. Freshlybaked provides a purpose-built solution for today’s remote-enabled era, unlocking access to Southeast Asia’s booming tech talent. This growth shows no signs of slowing, and our new hires will ensure we sustain momentum into the new year.”