Singapore – Trend Micro Incorporated, a global cybersecurity leader, has announced its first consumer security solutions designed to combat emerging threats in the AI PC era. These advanced capabilities are set to be available to consumers in late 2024.

Carla Rodriguez, VP and GM of Client Software Ecosystem Enabling at Intel, commented on the collaboration: “We are pleased to work with Trend Micro on AI solutions leveraging our next-generation Intel Core Ultra processors, codenamed Lunar Lake. Trend Micro will be the first to utilize Lunar Lake’s 48 NPU Tops for their email defense feature, running scans locally to enhance user privacy and security while reducing latency. Intel’s broad and open ecosystem offers unmatched scale and channels for AI ISVs like Trend Micro. We look forward to driving their solutions to users adopting AI-capable PCs rooted in security.”

This partnership with Intel underscores Trend Micro’s commitment to innovation and collaboration within the industry. Kevin Simzer, COO at Trend Micro, emphasized, “We are not only leveraging AI for security but also securing AI itself. The value of this AI era will ultimately depend on how secure it is, from the enterprise level to the individual consumer. Trend is addressing both, while many in the industry are not yet doing either.”

AI PCs powered by neural processing units (NPUs) enable consumers to run AI applications locally, providing privacy and performance benefits. As PC manufacturers introduce AI PCs to the market, consumers face new opportunities and risks. Trend Micro aims to mitigate these risks through new capabilities showcased at Computex 2024:

• AI Application Protection: Traditional cybersecurity solutions are insufficient for protecting consumer AI applications from threats like model tampering or knowledge base poisoning. Trend Micro’s AI application protection addresses these risks and will be integrated into device security products in 2024.
• NPU-Powered Email Security: Previously, email content needed cloud-based analysis due to computing power requirements. Now, Trend Micro can run email scam protection locally on AI PCs, enhancing user experience and removing data privacy concerns. The company expects a 100% increase in usage of this feature on AI PCs, available as part of its device security solutions in 2024.