Singapore – Adobe has announced the launch of Adobe Express for Enterprise, a new solution designed to accelerate marketing content creation and streamline on-brand production across communications, sales, and other business sectors. Powered by Adobe Firefly Image Model 3, the platform offers photorealistic outputs with remarkable speed and commercial safety.

The new Adobe Express for Enterprise introduces features such as Brand Controls, Bulk Create, Generate, and Firefly Custom Models. These tools enable marketers to reuse and adapt content for upcoming campaigns, localize assets for various regions, and create engaging materials with ease. The integration with Adobe Acrobat, Creative Cloud, AEM Assets, and the upcoming Adobe GenStudio further enhances its capabilities.

“With the exponential growth in demand for personalized experiences, companies must find new ways to supercharge content production that connects with customers and elevates their brands,” said Govind Balakrishnan, Senior Vice President of Adobe Express Product Group and Creative Cloud Services at Adobe. “Adobe Express for Enterprise is the only solution that combines enterprise-grade brand management, intuitive tools, advanced AI, and seamless workflows with world-class creative apps.”

IBM marketing teams are already leveraging Adobe Express for Enterprise to personalize content. Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, noted, “Adobe Express for Enterprise empowers IBM marketers to create on-brand content aligned with business objectives, delivering compelling, personalized experiences.”

IBM Consulting is partnering with Adobe to help clients use Firefly-powered workflows in Adobe Express, promising a 30% increase in project capacity and a 70% reduction in time to market. Other notable users include Dentsu, Red Hat, and Owen Jones, all of whom report significant improvements in efficiency and speed.

Adobe Express for Enterprise also integrates Firefly generative AI models to ensure business safety. Features like Text to Image, Text to Template, and Generative Fill are deeply embedded in workflows, enabling rapid generation, translation, and customization of production-ready assets.

Starting today, Firefly Image Model 3 is available in Adobe Express, offering unprecedented quality and variety. Users can upload reference images and generate new images based on style, mood, and other attributes.

Adobe offers IP indemnification for Firefly-generated imagery, ensuring additional brand assurance. Content Credentials are automatically attached to digital content created with Firefly in Adobe Express, providing transparency in the creative process.

Upcoming features include Firefly Custom Models for bespoke image generation and Bulk Create and Generate for swift design variations. Enhanced interoperability between Adobe Express, Photoshop, and Illustrator ensures on-brand and up-to-date assets.

In collaboration with Microsoft, Adobe is developing the Adobe Express Extension for Microsoft Copilot, allowing seamless creation of on-brand content within Microsoft 365 apps.