SEEK, a leading force in Asia’s online employment sector and operator of Jobstreet and Jobsdb, has unveiled a major brand campaign titled ‘Better Matches’. This initiative showcases an advanced AI-driven approach to improve job matching between employers and job seekers, emphasizing the use of engaging animal-themed animations to reflect the complexities of the job market.

The campaign comes on the heels of a significant merger that consolidates Jobstreet, Jobsdb, and SEEK into a single AI-powered platform while maintaining their individual brand identities. This move aims to address the pressing global talent shortages, which are particularly acute in Singapore where 83% of employers report difficulties in recruiting skilled workers. With more than 40 million job seekers and 2.5 million employers across eight Asia-Pacific markets now accessible on this unified platform, both parties are expected to benefit substantially from enhanced job matching capabilities.

In a creative twist, SEEK has partnered with Talon Creative (Naga DDB Tribal) to produce a series of animated videos featuring animals like giraffes, lions, and sloths in unsuitable job roles. These characters symbolize the misfit many experience in the job market, thereby highlighting the importance of accurate job placement.

“We are thrilled to unveil the launch of ‘Better Matches,’ an engaging and lighthearted campaign that underscores our commitment to enhancing and streamlining the hiring process. In Singapore’s dynamic job market, where talent acquisition is increasingly competitive, our new platform leverages AI technology to facilitate relevant job matches between employers and talent. Personifying traits and characteristics through the delightful animal characters, we aim to spotlight the evolving challenges faced by employers and talent alike, amidst the mismatch of expectations across our employment market. This campaign marks an exciting milestone as we introduce our revamped platform, and we eagerly await the response from the Singaporean audience as we continue to innovate and enhance the job-seeking experience.”

Jane Walker, Chief Marketing Officer for Asia at SEEK

The campaign will be visible across a range of media, including social media, outdoor advertisements on buses and taxis, and at MRT stations. This widespread coverage is designed to engage diverse demographics, particularly youths and the working population, ensuring that Jobstreet remains at the forefront of the digital employment space.

To explore the new AI-enhanced features of Jobstreet by SEEK, users can visit the Jobstreet website or download their app from Google Play Store or the App Store.