Snap Inc. has teamed up with Cartier to launch an augmented reality (AR) try-on experience for Cartier’s iconic Trinity Collection, marking its 100th anniversary. This groundbreaking feature allows users to virtually try on the Classic Trinity Ring using the Snapchat platform, offering a seamless and interactive shopping experience from anywhere at any time.

The AR try-on, named the Cartier Trinity Ring Lens, uses advanced technologies such as Ray Tracing and Hand Tracking to simulate a realistic view of how the ring fits and moves with the user’s hand movements. Snap Inc.’s new ring try-on technology aims to recreate the in-store experience by enabling users to see the ring sparkle and follow their hand gestures closely, mimicking real-life interactions.

“For the 100th anniversary of Trinity, we partnered with Snap to develop an exclusive ring try-on that would bring this universal icon to life in Augmented Reality, and allow everyone to join the celebration.”

Arnaud Carrez, Cartier Senior Vice President and Chief Marketing Officer

The partnership leverages Snapchat’s extensive reach, especially among younger demographics, with the platform engaging 75% of 13- to 34-year-olds and 90% of 13- to 24-year-olds globally. The integration of machine learning enhances the accuracy of the ring’s placement on different hand shapes, offering a tailored fit and visual that Cartier values highly.

“The Cartier Trinity Lens marks yet another milestone in Cartier’s long-standing partnership with Snapchat, demonstrating the brand’s confidence in our ability to reach important audiences in innovative ways,” said Geoffrey Perez, Global Head of Luxury at Snap Inc. 

“We’re excited to introduce Snap’s new ring try-on technology in partnership with Cartier, making the experience more precise and life-like than ever before.”

The AR feature is now accessible to all Snapchatters across iOS and Android platforms globally. Users can experience the Cartier Trinity Ring Lens by scanning a designated Snapcode or visiting Cartier’s profile on Snapchat.