TL;DR: Shopee Singapore, in collaboration with DBS/POSB, has unveiled the Points to Coins initiative, a unique rewards integration program aimed at providing an even more gratifying shopping experience for DBS/POSB cardholders in Singapore. Marking a milestone for Shopee Singapore, this program enables users to seamlessly convert their DBS Points or POSB Daily$ into Shopee Coins, starting from October 1. Each DBS Point can be converted into 1 Shopee Coin, while 1 POSB Daily$ is equivalent to 100 Shopee Coins, with 100 Shopee Coins translating to S$1.
A New Era in Shopper Rewards: Points to Coins by Shopee and DBS/POSB
Shopee Singapore, in partnership with DBS/POSB, has introduced a groundbreaking rewards integration program named Points to Coins, designed to elevate the shopping experience for DBS/POSB cardholders in Singapore.
Seamless Conversion Process
Starting from October 1, users can swiftly convert their DBS Points or POSB Daily$ into Shopee Coins via the Shopee app. By accessing the Shopee Coins icon on the app homepage and tapping the Points to Coins banner, users can log in to their bank account and select the desired number of points for redemption. One DBS Point equals one Shopee Coin, while one POSB Daily$ translates to 100 Shopee Coins, with 100 Shopee Coins equating to S$1.
Unlocking More Value for Shoppers
DBS Points and POSB Daily$ are earned by DBS customers through their card transactions, while Shopee Coins constitute Shopee’s official reward points system. These coins can be employed to offset the cost of purchases made on Shopee, and are acquired through a variety of activities within the Shopee app.
Pioneering Convenience and Value
Winston Goh, Head of Marketing at Shopee Singapore, expressed excitement about this collaboration with DBS, emphasizing the shared goal of providing users with greater savings and convenience across trusted platforms.
Tri Arini Melati, Executive Director at DBS Bank Consumer Banking Group, highlighted the significance of the Points to Coins feature in helping cardholders maximize their savings on everyday expenses, particularly for those who frequently shop on Shopee. This partnership expands DBS’s portfolio of over 50 reward partners, spanning dining, groceries, shopping, travel, and more.
Special Launch Celebration
To commemorate this launch, Shopee and DBS are offering users an enhanced bonus rewards program throughout October. From October 1 to 31, 2023, users can redeem their DBS Points for 1.5 times the usual amount of Shopee Coins, with a cap of 1,000 bonus Shopee Coins per user, available on a first-come, first-served basis.