TL;DR: Jabra, a leader in personal sound and hybrid work solutions, has unveiled two new additions to their Elite true wireless earbuds range. The Elite 8 Active sets a new standard for durability, passing rigorous tests including US Military Standards, and offers exceptional sound quality. Meanwhile, the Elite 10 boasts an immersive Dolby Atmos experience, with support for Dolby Head Tracking, ensuring an unparalleled audio experience.
World’s Toughest Earbuds: Elite 8 Active
Jabra has released the Elite 8 Active, a true wireless earbud designed for durability and fit beyond athletic use. These earbuds meet the demanding requirements of the US Military Standard for Ruggedized Electronics (810H), demonstrating resistance to elements like humidity, high temperatures, rain, and altitude. They are completely watertight when submerged up to 1.5 meters, boasting an IP68 rating for full dust and waterproofing. The charging case is also rated IP54 for dust and splash resistance. Additionally, the Elite 8 Active underwent Highly Accelerated Corrosion Testing (HACT), proving their anti-corrosion credentials. With Jabra ShakeGrip™ technology for enhanced grip, these earbuds are built to stay securely in place.

Advanced Sound and Noise Cancellation
Despite their ruggedness, the Elite 8 Active doesn’t compromise on sound quality. Equipped with Dolby Audio, these earbuds deliver lifelike, clear sound for an extended and comfortable listening experience. The Adaptive Hybrid Active Noise Cancellation (ANC) optimizes performance based on your surroundings. Wind Neutralizing HearThrough™ technology reduces wind interference without blocking ambient sounds, ensuring both safety and consistent audio.
Smart Features for Active Lifestyles
The Elite 8 Active offers a range of features including 6-mic call technology, wind noise protection, stable smartwatch connectivity, Google Assistant, Fast Pair, Swift Pair, and Spotify Tap. With up to 8 hours of battery life (extendable to 32 hours with the case), these earbuds cater to both professional and fitness environments.
Dialing-Up Dolby Atmos: Elite 10

The Elite 10 stands as Jabra’s top-of-the-line true wireless earbuds, delivering exceptional comfort, sound, and call quality. Optimized for Dolby Atmos, they introduce Dolby Head Tracking, providing a more immersive sound experience as listeners move their heads. This feature keeps users centered in the soundstage for a natural audio experience. The Elite 10 also incorporates Jabra Advanced Active Noise CancellationTM, adjusting dynamically to the surrounding environment.
Natural Fit and All-Day Comfort

Designed with insights from previous models, the Elite 10 introduces Jabra ComfortFit technology for a comfortable, airy fit with reduced ear pressure. The earbuds are crafted from soft silicon to ensure a snug fit and less wearing fatigue during extended use. Accompanied by 6-mic call technology, Bluetooth Multipoint connection, and hands-free voice assistance, the Elite 10 offers a seamless audio experience.
Pricing and Availability
Elite 8 Active
Starting from September 22, 2023, the Jabra Elite 8 Active will be available at all authorized retailers, including Jabra’s official stores on Lazada and Shopee. The Manufacturer’s Recommended Selling Price (MRSP) is S$308. It comes in four sleek colors: caramel, navy, black, and dark grey.
Gift with Purchase for Elite 8 Active
From September 22 to October 15, 2023, with every purchase of the Jabra Elite 8 Active, customers will receive a complimentary S$50 Puma e-voucher. Additionally, during the same period, customers can trade in any Jabra TWS to get S$100 off the Jabra Elite 8 Active at all participating authorized retailers, including Jabra’s official stores on Lazada and Shopee. From October 16 to November 5, 2023, the trade-in offer reduces to S$50 off.
Elite 10
Similarly, starting from September 22, 2023, the Jabra Elite 10 will be available at all authorized retailers, including Jabra’s official stores on Lazada and Shopee. The Manufacturer’s Recommended Selling Price (MRSP) for the Elite 10 is S$378. It comes in five elegant colors: Cream, Cocoa, Titanium black, Gloss Black, and Matte Black. For more information, visit http://www.jabra.com/elite-10.
Gift with Purchase for Elite 10
From September 22 to October 15, 2023, every purchase of the Jabra Elite 10 will include four complimentary Golden Village Movie Tickets worth S$62. Customers can also take advantage of a trade-in offer, receiving S$100 off the Jabra Elite 10 when they trade in any Jabra TWS at all participating authorized retailers, including Jabra’s official stores on Lazada and Shopee. From October 16 to November 5, 2023, the trade-in offer reduces to S$50 off.
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