TL;DR: Coca-Cola launches Coca-Cola Y3000 Zero Sugar, a limited-edition flavor and AI-powered experience. This innovative creation, co-developed with human and artificial intelligence, envisions an optimistic future through unique flavor and immersive technology. By scanning the Y3000 Zero Sugar can, fans can explore a captivating AI-powered glimpse into the year 3000 via the Creations Hub.
Coca-Cola, a global beverage leader, introduces Coca-Cola Y3000 Zero Sugar, an extraordinary limited-edition flavor coupled with an AI-powered immersive experience. This groundbreaking creation represents a fusion of human imagination and artificial intelligence, offering a taste of the future while providing a captivating glimpse into the year 3000.
Celebrating an Optimistic Future
Coca-Cola Y3000 Zero Sugar stands as the first-of-its-kind futuristic flavor co-created by human and artificial intelligence. The venture celebrates an optimistic future woven through the connections we build. This unique offering not only delivers a refreshing taste but also introduces an unparalleled AI-powered experience that invites fans to envision what life could be like in the year 3000.
Unlocking Real Magic
By scanning the Coca-Cola Y3000 Zero Sugar can, enthusiasts are transported to the Creations Hub, an immersive space where they can employ the customized Y3000 AI lens to envisage a future world. This shared experience of “Real Magic” combines a refreshing flavor with an engaging exploration of what the future holds.
Co-Creating the Future
Coca-Cola’s approach to creating the Y3000 experience involved tapping into both human and artificial intelligence to understand how individuals perceive the future in terms of emotions, aspirations, colors, and flavors. This amalgamation of global perspectives, coupled with insights derived from AI, played a pivotal role in crafting the distinct taste of Y3000.
A Futuristic Design
The packaging of Coca-Cola Y3000 Zero Sugar embraces a futuristic aesthetic, featuring light and optimistic tones. The Coca-Cola Creations logo is composed of effervescent bubbles, symbolizing the interconnectedness of our future. The design, co-developed with artificial intelligence, showcases liquid in a dynamic, evolving state, reflecting positivity and transformation.
Global Rollout and Availability
Coca-Cola Y3000 Zero Sugar is set to launch in select markets worldwide, with Australia being the first to experience this innovative creation. Following suit, select ASEAN markets, including Singapore, Malaysia, and Indonesia, will introduce the Y3000 Zero Sugar drink in the upcoming months. This release follows the successful launch of Coca-Cola Ultimate Zero Sugar earlier this year.
The global campaign for Coca-Cola Y3000 Zero Sugar was a collaborative effort by Forpeople, Virtue, and WPP Open X/Ogilvy, showcasing the collective commitment to bringing innovation and creativity to the forefront.