TL;DR: Apple unveils iPhone 15 Pro and Pro Max, featuring a lightweight titanium build, powerful A17 Pro chip, and advanced camera system. Pre-orders start September 15, with availability from September 22. Prices begin at S$1,649 for iPhone 15 Pro and S$1,999 for iPhone 15 Pro Max.
Revolutionary Titanium Design
Apple introduces the iPhone 15 Pro and Pro Max, crafted with aerospace-grade titanium for a strong yet lightweight profile. This marks Apple’s lightest Pro models, showcasing a refined brush texture, contoured edges, and a customizable Action button. The devices combine the durability of titanium, Ceramic Shield, and tough back glass for a robust build.
“iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”
Apple’s Senior VP of Worldwide Marketing, Greg Joswiak
A17 Pro: Next-Gen Chip
Powering the devices is the A17 Pro, Apple’s first 3-nanometre chip, delivering enhanced performance. Notable improvements include a significant GPU redesign and accelerated Neural Engine. The GPU now offers up to 20% higher performance, revolutionizing gaming and graphics-intensive applications.
Pro Camera System Redefined
The iPhone 15 Pro series boasts a comprehensive camera system driven by A17 Pro. The 48MP Main camera introduces a 24MP default mode, ensuring exceptional image quality. Users can switch between popular focal lengths and enjoy 48MP ProRAW and HEIF images. The iPhone 15 Pro Max further elevates photography with a 5x Telephoto camera, a first in the iPhone lineup.
Wireless Advancements
Both models adopt the USB-C connector, enabling rapid charging and data transfer speeds up to 20 times faster than previous models. They also support Wi-Fi 6E, providing up to 2x faster wireless speeds. Additionally, the second-generation Ultra Wideband chip enables extended range connectivity for Find My friends.
iOS 17: Personalized Experience
iPhone 15 Pro and Pro Max operate on iOS 17, offering users a more personalized and intuitive interface. Major updates include Contact Posters in the Phone app, enhanced Messages with stickers and transcription, and interactive widgets for added convenience.
Environmental Commitment
In line with Apple’s environmental goals, the iPhone 15 Pro models incorporate recycled materials. The devices use 100% recycled aluminium and cobalt in their construction, along with other sustainable elements. Apple also introduces eco-friendly alternatives to leather accessories.
Availability and Pricing
iPhone 15 Pro starts at S$1,649 or S$68.71 per month, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at S$1,999 or S$83.30 per month, available in 256GB, 512GB, and 1TB storage capacities.
Customers in more than 40 countries and regions will be able to pre-order iPhone 15 Pro and Pro Max beginning at 8 p.m. SGT this Friday, September 15, with availability beginning Friday, September 22. FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will be available for S$89 in five new colours for the iPhone 15 lineup.
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