TLDR: Samsung Electronics Singapore has unveiled the PRO Ultimate MicroSD card, set for release on September 18, 2023. Designed to enhance productivity for photographers and content creators, it offers impressive storage capacities, fast read/write speeds, and enhanced durability. With a focus on meeting the demands of high-resolution content, this memory card caters to professionals across various devices.

Samsung Electronics Singapore is set to launch its latest flagship UHS-I memory card, the ‘PRO Ultimate’ in microSD form, on September 18, 2023. This memory card aims to boost the efficiency of professional photographers and content creators in their creative workflows.

“As creators rely on high speed and performance of the memory cards, the new Samsung PRO Ultimate significantly reinforces such needs through enhanced controller technologies and multi-proof protection features.”

Hangu Sohn, Vice President of Memory Brand Product Biz Team at Samsung Electronics

Best-in-Class Read and Write Speeds with UHS-I Interface:

The PRO Ultimate stands out with its industry-leading read speeds of up to 200MB/s and write speeds of up to 130MB/s, achievable through the UHS-I interface. These speeds support the smooth transfer of heavyweight files, including 4K UHD and Full HD videos.

The microSD card also features Application Performance Class 2 (A2), enabling high-performance random read and write operations and multi-tasking capabilities.

Increased Reliability and Durability

The PRO Ultimate ensures reliable performance with an enhanced Error Correction Code (ECC) engine and multi-proof protection features. It features an upgraded ECC’s Low-Density Parity-Check (LDPC) code, offering increased durability for a higher volume of write-and-erase cycles.

This memory card is built to endure challenging conditions, boasting water protection for up to 72 hours in two meters of depth, drop-proof design from heights of up to five meters, wear-out protection for up to 10,000 swipes, X-ray and magnetic protection, and the ability to operate in extreme temperatures ranging from -25°C to 85°C.

Maximised Power Efficiency with 28nm Controller:
A new 28-nanometer (nm) controller improves power efficiency by 37% compared to previous Samsung models, resulting in extended device usage without frequent recharging.

Multi-Device Compatibility

The PRO Ultimate SD card is compatible with a wide range of devices, including DSLR and mirrorless cameras, camcorders, PCs, laptops, Android smartphones, tablets, handheld game consoles, action cameras, drones, and more.

Local Availability and Pricing

Starting from September 18, 2023, the PRO Ultimate microSD card will be available on the Samsung Online Store, Lazada, Shopee, and major consumer electronics and IT retailers. It comes in three storage capacities: 128GB ($30.00 SGD), 256GB ($53.00 SGD), and 512GB ($106.00 SGD).

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