TLDR: Sony’s commitment to design innovation takes center stage at Singapore Design Week 2023 as Sony’s Creative Center presents “Material Matters.” This exhibition explores the world of materials and design, featuring themes developed by Sony’s designers based on global trends and the environmentally conscious “Original Blended Material.” Visitors can delve into the Color, Material, and Finish (CMF) Framework Project, discover innovative materials, and learn about Sony’s design initiatives.
Designing a Better Future
Sony’s Creative Center is on a mission to transform ideas into meaningful realities and engage globally through innovative design. In line with their dedication to addressing complex challenges and shaping a brighter future, the Creative Center is participating in Singapore Design Week 2023 (SDW 2023). This involvement includes a special community event called “Material Matters,” where the power of design takes center stage in discussions about improving lives.
Exploring the World of Materials
“Material Matters” epitomizes Sony’s commitment to setting new standards and pushing the boundaries of design. This exhibition, hosted at Sony Store, 313@somerset, explores the realms of color, material, and finish, driven by Sony’s designers who draw inspiration from global trends. Notably, the exhibition showcases Original Blended Material, an environmentally conscious paper material developed by Sony.
The CMF Framework Project
Within the Creative Center, designers focus on the intricate interplay of color (C), material (M), and finish (F) to propose how they can be integrated into future products and services. Known as the CMF Framework project, this endeavor involves ongoing trend analysis and field research to develop CMF themes that deeply resonate with people. Visitors to the exhibition can witness samples of these themes as expressed through objects and videos.
Original Blended Material: Sustainable Innovation
Sony’s “Original Blended Material” is a remarkable paper material crafted from bamboo, sugarcane fibers, and post-consumer recycled paper. This material is not only versatile but also eco-friendly, making it an ideal choice for various packaging needs while reducing the environmental impact compared to virgin plastics. Learn more about this unique material at Sony’s Original Blended Material.
Exhibition Title: Material Matters
Period: September 21 to October 9, 2023 (11:00 AM to 8:00 PM)
Venue: Sony Store, 313 Orchard Road #02-28 to 37, 313@somerset, Singapore 238895
As part of the exhibition, members from the Creative Center, Sony Group Corporation, and Design Center Asia, Sony Electronics Asia Pacific, will host an exclusive session for the local community on Tuesday, September 26, 2023. This session will delve deeper into Sony Design and the group’s initiatives, fostering a vibrant exchange of ideas.