Adobe has introduced the highly anticipated Adobe Express, marking its availability on desktop web. This latest version of the AI-first, all-in-one content creation application, equipped with Firefly beta generative AI capabilities, is transforming the landscape of creative expression. It offers users of all skill levels the means to effortlessly design and share exceptional content.
The Express software integrates the power and precision of Adobe’s popular photo, design, video, document, and generative AI tools into a groundbreaking AI-first, all-in-one editor. This allows tasks such as crafting captivating social video content, refining images, editing and embellishing PDFs, as well as creating stunning designs, to become faster and simpler.
Boasting a global user base encompassing millions of individuals across various skill levels, Express serves as the tool of choice for creating mesmerizing social content, compelling videos, visually striking PDFs, digital cards, dynamic flyers, engaging book reports, and impressive resumes. Its impact is further magnified by the incorporation of Firefly generative AI, which now supports prompts in over 100 languages. This enables users to seamlessly generate high-quality images, craft remarkable text effects, enhance workflows, and boost productivity in their preferred language, all within the Express application. These transformative AI features are now accessible on the desktop web, with plans underway to introduce the latest version of Express to mobile devices in the near future.
Express’s senior vice president, Govind Balakrishnan, emphasized the revolutionary nature of the software, stating, “With groundbreaking innovations and generative AI at the core of Express, we’re empowering an ever-expanding user base with an AI-first, all-in-one tool that makes content creation fast, easy and fun.”
Express is available to Creative Cloud members, catering to a diverse audience including students, creative professionals, communicators, small businesses, and enterprises. Creative Cloud memberships provide access to the full premium version of Express, allowing users to seamlessly integrate their creative assets from Photoshop and Illustrator. The software encourages collaboration in real-time, enabling teams to remain aligned with their brand while churning out compelling content for social media and concept approvals.
Enterprises stand to gain significantly from Express’s integration into Creative Cloud applications and Adobe Experience Manager. These integrations democratize creativity, fostering collaboration between design professionals and marketers and enabling organizations to scale content creation, collaboration, and delivery efficiently.
Bridget Esposito, vice president and group creative director at Prudential Financial, praised Express for streamlining work processes and preserving brand integrity. Similarly, Christina Lehnert, digital brand experience manager at Carl Zeiss AG, commended the software for its scalability in generating uniform and outstanding brand content.
Express caters to a diverse range of users, including small and medium business owners, solopreneurs, social media influencers, and students. These individuals can now easily generate standout content from a unified platform, simplifying planning, scheduling, previewing, and publishing.
The latest Express version boasts a myriad of innovations, including an all-in-one editor that facilitates the creation of impactful design elements, engaging videos, stunning images, animations, and content optimized for various social channels. The integration of Firefly into Express empowers users to swiftly generate custom images and text effects in over 100 languages, all designed for commercial use.
Other innovations include:
- Deep workflows with Creative Cloud apps allow seamless asset access, editing, and collaboration directly within Express. The software is now equipped with new video capabilities, multiple page templates, and design elements to inspire creativity. Furthermore, PDF support streamlines the import, editing, and enhancement of documents to create visually captivating PDFs.
- AI-driven features play a pivotal role in assisting creators by eliminating design guesswork and providing personalized template recommendations. Additionally, quick actions such as background removal in images and videos, audio-based character animation, GIF conversion, and PDF editing expedite content creation.
- Express boasts real-time co-editing and seamless review and commenting capabilities, enhancing the collaborative creative process. Animations like Fade In, Pop, Flicker, and Bungee inject life into text, photos, videos, and assets, while Adobe Character Animator brings characters to life through synced lips and gestures.
The Express application can be accessed on desktop for free, with plans for a mobile version’s imminent launch. Existing Creative Cloud members gain access to the Express Premium plan, while the Express and Firefly enterprise offering is already available.