Sony has introduced the HT-AX7, a cutting-edge portable theatre system that promises an entirely new way to enjoy entertainment with exceptional sound quality throughout your home. No matter if you’re in your living room, bedroom, or even on your balcony, this compact system can transform your space into a captivating audio haven.

Immerse Yourself in Cinematic Sound

With Sony’s innovative 360 Spatial Sound Mapping technology, you’ll find yourself immersed in a surround sound experience like no other. This technology creates virtual speakers all around you, enveloping you in sound that’s reminiscent of being in a movie theatre. The magic happens by simply placing three speakers in strategic spots, meaning you won’t need any complicated installations.

Elevated Stereo Sound

The HT-AX7 also comes with Sony’s upmixer algorithm that works wonders with stereo sound. This smart feature takes ordinary audio and transforms it into three-dimensional surround sound. It analyzes sounds in real-time, separates individual elements, and redistributes them to offer a more captivating listening experience. Even content from streaming services can feel like it’s coming from all around you.

Rich Sound for Daily Life

Positioning the three speakers in different corners of your room turns the HT-AX7 into a room-filling sound powerhouse. This brings your everyday activities to life, from cleaning to partying, all while enhancing your favorite music and content. No need for complex configurations – simply place the speakers and you’re good to go.

Freedom to Move

The HT-AX7 boasts a remarkable battery life of up to 30 hours and connects wirelessly via Bluetooth®, allowing you to take it to any room in your house. Unlike traditional home theatre setups, this portable design lets you enjoy content on any Bluetooth-enabled device, free from the constraints of being glued to your TV.

Sleek Design, Easy Setup

With its elegant and versatile design, the HT-AX7 blends seamlessly with any interior decor. The detachable rear speakers are lightweight and easily portable, adding convenience to your setup. Thanks to the Sony | Home Entertainment Connect app, setup is a breeze, and controlling volume and sound field is at your fingertips via your smartphone.

Eco-Conscious Choice

Sony has your sound experience and the environment in mind. The HT-AX7’s speaker body incorporates recycled materials, and its packaging features Sony’s proprietary Original Blended Material, a mix of bamboo, sugarcane, and recycled paper that replaces plastic. This sustainable approach doesn’t compromise on style or performance.

Get Ready for the Future of Immersive Entertainment

From now until September 17, 2023, you can be one of the first to experience the HT-AX7’s immersive entertainment by registering for an exclusive demonstration at Sony Store.


The HT-AX7 will be hitting selected retail shops and online stores in Q4 2023.

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