StarHub Launches Senior-Exclusive Premier+ Discount to Bring Live Football Action to Singapore’s Pioneer Generation

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StarHub, one of Singapore’s leading telecommunications providers, is recognizing the invaluable contributions of Singapore’s Pioneer Generation and honoring its commitment to “Football for All” by introducing a senior-exclusive Premier+ discount. The special package aims to reinvigorate the love for exciting live football action among the Pioneer Generation.

Starting today, the Pioneer Generation can subscribe to StarHub’s Premier+ streaming service and catch all the heart-pounding Premier League action on any device, over any network, for as low as $12.61 per month (Usual price from: $25.22 per month). Signing up is made easy, as customers can conveniently visit any StarHub Shop to avail of the offer.

In today’s digital age, streaming services have become a major source of entertainment, including the popular Premier League, Disney+, and TVB Anywhere. With this in mind, StarHub plans to roll out educational roadshows from August at designated supermarket outlets. These roadshows aim to invite seniors to step into the world of streaming TV, helping them confidently embrace digital technology.

“Football has a unique power to bridge the generation gap, and we believe by empowering seniors with easy access to all the action, we can create shared excitement between young enthusiasts and seasoned fans of the game,” said Arthur Tang, Vice President of Sales at StarHub. “More than just about technology, this is also a fervent endeavor for us to give back to our seniors who have paved the way for our society, inviting them to stay connected, entertained, and included in the digital age. Above all, we hope to reignite people’s passion for football and celebrate the timeless spirit of the game.”

The Premier+ package provides the Pioneer Generation with unlimited access to Premier League action in the upcoming season and exciting features such as anytime access to match replays, statistics, highlights, interactive timelines, and 4K Ultra HD streaming quality for select games.

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