Samsung Electronics Co., Ltd. Unveils Sustainable, Connected, and Stylish Home Appliances at Bespoke Life 2023

Samsung Electronics Co., Ltd. is about to revolutionize your home appliances, and they’re doing it in style. Get ready for Bespoke Life 2023, Samsung’s highly anticipated annual showcase of the latest updates to its Bespoke lineup. This year, Samsung is taking sustainability, connectivity, and design to a whole new level.

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of the DX (Device eXperience) Division at Samsung Electronics, expressed the company’s commitment to making our homes and future more sustainable. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle,” he said.

Sustainability is a key pillar of Samsung’s Bespoke Life concept. Recognizing that home appliances play a vital role in building a sustainable future, Samsung is revamping its entire product lifecycle to reduce carbon emissions. From sourcing and production to distribution, usage, and recycling, the company is leaving no stone unturned. They are incorporating bioplastic material from waste oil into the storage baskets of Bespoke refrigerators and using recycled fishing nets. In fact, Samsung operates a closed-loop recycling center to maximize resource reuse. Even the packaging is eco-friendly, with plastic tape and coil being replaced by paper.

But sustainability doesn’t stop there. Samsung is also making it effortless for users to save energy during the product usage phase. The new Bespoke appliances, including refrigerators, washers, dryers, dishwashers, and air conditioners, will feature an upgraded version of SmartThings AI Energy Mode. This advanced technology will soon be available in 65 countries, including Singapore, allowing users to easily conserve energy and contribute to a greener planet.

Connectivity is another game-changer in Samsung’s Bespoke Life vision. Imagine a home where your devices seamlessly communicate with each other, learning your usage patterns and providing personalized automation. With Samsung’s latest SmartThings enhancements and AI technology, Bespoke products are turning this vision into reality. Whether it’s optimizing your home’s climate control, managing your smart kitchen appliances, or creating a fully automated cleaning routine, Samsung is paving the way for hyper-connected homes. They are integrating Wi-Fi support into all new Bespoke appliances, making connectivity a standard feature across their entire appliance lineup in the future.

Of course, style is not forgotten in the Bespoke Life journey. Samsung’s Bespoke lineup has already garnered immense popularity worldwide, with three million Bespoke refrigerators sold since its launch. The lineup includes 15 product categories available in 52 countries, providing users with a wide range of options and functionality. With each expansion of the lineup, Samsung continues to redefine what appliances offer, bringing dynamic and distinct design to every product category.

And for all the proud homeowners in Singapore, Samsung has exciting news. They have expanded their selection of Bespoke Home offerings, including the premium Bespoke Infinite Line and the action-packed Bespoke Marvel Collection. The Bespoke Infinite Line, which includes a Wine Cellar, Fridge, and Freezer, offers timeless value coupled with cutting-edge innovation and fine craftsmanship. On the other hand, the Bespoke Marvel Collection brings the power of superheroes into your kitchen, adding a touch of excitement to your culinary adventures. Additionally, Samsung has launched a new Bespoke line-up of Kitchen Appliances, including a Built-in Oven, Wall-mount Hood, Induction Hob, and a freestanding Dishwasher, providing the ultimate solution for both culinary and aesthetic needs.

Samsung’s Bespoke Life 2023 is set to redefine the way we experience our homes. With a strong focus on sustainability, connectivity, and stylish design, Samsung is determined to make a positive impact on our lives and the planet. Don’t miss out on this exciting event. Tune in to the live stream and be a part of the Bespoke revolution. Get ready to Bespoke your life like never before.

Bespoke Home Appliances line-up for Singapore
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