e& International, a leading global technology group, has announced a strategic partnership with Circles, a renowned global technology company. The collaboration aims to revolutionize the telco industry by delivering exceptional digital experiences to customers across multiple markets.

e& International, which focuses on expanding the international portfolio of modern digital telecommunications companies, has joined forces with Circles to empower its network of Mobile Network Operators (MNOs) and operators in the region. The partnership will enable these operators to launch digital telco brands that cater to the tech-savvy generation, offering delightful digital experiences.

Circles is at the forefront of transforming the telco space with its innovative SaaS platform, Circles X, which assists operators in launching and operating successful digital brands. The company has already made significant strides in disrupting the industry, having launched its own digital telco, Circles.Life, in partnership with M1 in Singapore, Chunghwa in Taiwan, and Optus in Australia. Circles has also collaborated with other national MNOs, such as XL Axiata in Indonesia for the launch of Live.On and KDDI Corporation in Japan for the launch of POVO 2. These partnerships have enabled rapid growth and increased market share within a short period.

Through this agreement, e& International solidifies its position as a pioneer in introducing cutting-edge technologies to the region. The partnership will leverage Circles’ digital expertise and global operations across 13 Asia Pacific and European markets, enhancing e&’s reach across its 16 markets and beyond. Additionally, e& International will benefit from Circles’ cloud-native, digital SaaS platform, Circles X, which enables MNOs to deploy digital telco brands from anywhere in the world. This platform offers an agile digital-first revenue growth engine at a significantly lower operating cost compared to traditional telcos. Built by an operator for operators, Circles X empowers MNOs to deliver seamless and personalized digital experiences, surpassing industry standards in net promoter scores (NPS).

The partnership aligns with e&’s transformation journey into a global technology group, as announced last year. It supports the company’s ambitious growth strategy by providing world-class digital capabilities to expand its telco business and other digital ventures while delivering cutting-edge customer experiences.

Mikhail Gerchuk, CEO of e& International, emphasized the importance of innovation in meeting the demands of digital native subscribers. He expressed confidence in e&’s commitment to enhancing customers’ digital journey through their transformation into a global technology and investment group. Gerchuk sees the partnership with Circles as a significant step towards a new digital era filled with limitless possibilities.

Rameez Ansar, CEO, and Co-Founder of Circles, expressed delight in embarking on this journey with e&, emphasizing their shared vision of an empowered digital future. Ansar highlighted Circles X as a testament to their commitment to helping MNOs connect with the digitally savvy generation and deliver the delightful digital experiences they desire. He looks forward to deepening the partnership with e& to drive digital transformation across their markets.

The joint venture will be led by John McEvoy, who assumes the role of CEO. McEvoy believes that the collaboration will leverage the digital expertise of e& International and the telecom strengths of Circles, resulting in cutting-edge solutions that address the evolving needs of the global mobile operator community. The partnership aims to create new opportunities for growth and success while offering unique propositions to support operators in launching independent digital brands and benefiting from distinctive commercial models. The primary objective is to provide unparalleled value to MNOs, especially with the rise of digital native subscribers, by driving adaptation, innovation, growth, and profitability.