Leica, the renowned photography brand recognized worldwide for its high-end cameras and sports optics, has announced the grand reopening of its flagship store at Marina Bay Sands. The move comes as Leica aims to provide its devoted aficionados with the ultimate brand and product experience.
The Reimagined Space
Leica’s fascination with the world of photography takes center stage in its newly redesigned store at Marina Bay Sands, featuring the innovative Retail 2.0 concept for the first time in Southeast Asia. The store boasts an estimated 60 square meters of retail space, skillfully crafted by the renowned design firm Holzrausch. This redefined space showcases Leica’s unwavering commitment to adaptability and its ability to cater to the evolving needs of its customers. The store’s sleek and modern design offers an unparalleled shopping experience, perfectly aligned with the core principles of Leica’s camera systems.
A Journey Through Excellence
Visitors entering the main retail space will embark on an immersive experiential journey, exploring dedicated areas for each product line. Adjacent to the retail space is the Leica Akademie, a hub where technical and artistic courses, including masterclasses, workshops, and photowalks, are conducted. Beyond that, visitors can delve into the world of art and culture, consulting relevant books and browsing exhibits featuring local and international photographers in the in-store photo gallery.
The Retail 2.0 concept aims to create a warm and welcoming environment that fosters creativity and collaboration. The minimalist aesthetic and clever use of sustainable wood surfaces reflect Leica’s commitment to environmental sustainability. The warm tones of the wood exude a cozy atmosphere, inviting friends, like-minded individuals, and photography experts to engage in robust exchanges of ideas while enjoying a cup of java.
Sunil Kaul, Managing Director of Leica Camera Asia Pacific, expressed his enthusiasm for the unveiling of the Retail 2.0 concept: “For over a century, Leica Camera has been devoted to crafting the world’s most exceptional photographic tools. We recognize that our audience demands only the finest and expects nothing short of the extraordinary. That is why we pour extra time and effort into each element of our designs. Today, we are thrilled to unveil our new Retail 2.0 concept – the first of its kind in Southeast Asia – which will redefine the customer experience for both new and existing Leica Camera enthusiasts. Our commitment to excellence has never been stronger, and we cannot wait to share this new chapter with you.”
Conveniently located at 2 Bayfront Ave, The Shoppes, Galleria level B1-82A, Singapore 018956, the Leica store at Marina Bay Sands is open from Sunday to Thursday, 10.30am to 10pm, and on Friday and Saturday, 10.30am to 11pm. Photography enthusiasts, professionals, and curious visitors alike are encouraged to explore this innovative space and immerse themselves in the Leica experience like never before.