Singaporean metaverse startup Memotics has launched its eponymous virtual platform and design lab, which is currently in its alpha build. Powered by Unreal Engine with deep Web3 integrations, the platform aims to evolve the metaverse space by driving greater innovations, fostering education, and highlighting the benefits of cross-community interactions.

The platform takes an empowering, community-first approach to building immersive experiences and social matching, with built-in social matching functions that identify and link up users with similar interests and passions based on data and information gathered from user’s journey and experience. Users can earn RIES, an on-platform currency, by engaging in the platform, which can be used with partnering brands on Memotics’ platform.

“Unlike other metaverses that lack engaging content and only focus on short-term financial gains, Memotics prioritises social matching, phygital experiences and entertaining creative learning through spatial design elements and storytelling. With this renewed focus, we are creating a sense of belonging and familiarity on the platform, building positive relationships between users, and helping friendships form,” said Alan Kueh, co-founder of Memotics.

Kueh continues, “Right now, we are working on becoming a bridge that onboards and sustain audiences for the Web3 space as a whole. Thus, we are designing this platform with partners from both Web3 and non-Web3 spaces from various industries, using insights across a wide spectrum of people, in concert with our values of exploration, discovery, and growth.”

Memotics has formed numerous partnerships with organizations and people to advance its goals of fostering education and community, based on its three pillars of Education, Lifestyle, and Entertainment. It has partnered with Nanyang Polytechnic (NYP) to develop a unique space on the virtual platform for NYP students to use as a learning lab, and has previously worked with NYP’s School of Design & Media. Memotics has also established a follow-up partnership with OCBC after co-designing the OCBCx65Chulia experience on Decentraland, with the bank becoming a key ecosystem partner to help co-design the Memotics platform.

The startup has achieved a great amount of success in a short period of time with various high-profile partners, including collaborating with acclaimed artist and art director Nicole Buffett to showcase Web3’s impact on the creative and wellness industries. Memotics continues to work on their virtual platform, refining the space with additional tools, and looks forward to launching the next stage of their platform in the next few months.