Canon Launches Revolutionary RF100-300mm f/2.8L IS USM Telephoto Zoom Lens for Unmatched Photography Performance

Canon has unveiled its latest innovation for professional photographers with the launch of the RF100-300mm f/2.8L IS USM telephoto zoom lens for the RF mount. This high-performance lens is the first-ever f/2.8 constant aperture zoom lens to cover the 100 to 300mm range, offering an unprecedented lightweight and versatile solution for sports, wildlife, and action photography.

The RF100-300mm f/2.8L IS USM lens is designed to provide photographers with the speed and flexibility they need to capture decisive moments with unparalleled precision and clarity. Its constant aperture design allows users to utilize the large f/2.8 maximum aperture throughout the entire zoom range, enabling them to freeze action decisively from wide to close-up.

With its 100mm to 300mm zoom capability (160mm to 480mm on an APS-C camera), the RF100-300mm f/2.8L IS USM lens covers the range that typically requires at least two or three lenses to achieve. This means users can conveniently zoom to track and keep dynamic subjects, such as soccer balls or birds in flight within the frame, even in locations with restricted mobility. It also means less gear to carry.

The lens also offers compatibility with extenders, allowing users to reach up to 960mm f/5.6. This makes it the perfect lens for occasions that require greater reach, such as wildlife or sports photography.

One of the standout features of the RF100-300mm f/2.8L IS USM lens is its lightweight design. The lens is the lightest 300mm f/2.8 constant aperture zoom lens for full-frame cameras on the market, making it the perfect choice for photographers who demand speed and mobility.

The lens is driven by precise dual Nano USMs, enabling quick and accurate autofocus that complements deep learning-based subject detection and tracking on cameras like the EOS R3. An innovative new electronic floating focus control system improves image quality while reducing weight, enhancing the signature RF mount L-series optical quality.

Other notable features of the RF100-300mm f/2.8L IS USM lens include up to 5.5 stops’ in-lens image stabilization, IS Modes 1,2, and 3 for image stabilization optimized for different shooting situations, 5 customizable lens function buttons for direct lens operation regardless of camera orientation, and signature weather- and heat-resistant thermal barrier coating with matching Lens Hood ET-124.

The RF100-300mm f/2.8L IS USM telephoto zoom lens will be available from the end of May 2023 at a recommended retail price of $14,699.

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