Amazon has recently unveiled a new solution that makes it easier for sellers to expand their business by allowing them to list their products in nine EU stores with just a few clicks. Known as the European Expansion Accelerator (EEA), the platform offers Amazon selling partners an automated process that enables them to expand their reach across multiple European stores.

By using the EEA, active sellers can access a single page in Seller Central, which automatically registers and sets up their account for expansion. The new system executes tasks such as translations, listing, shipping setup, product eligibility checks, and catalogue customizations, with all processes being completed within three business days.

The EEA uses multiple existing Amazon tools, including List-Once-Sell Globally and Build International Listings, to complete the end-to-end expansion process for sellers. Through a simple click, sellers can trigger the process to expand one store at a time or across all nine EU and UK stores simultaneously.

According to Xavier Flamand, VP of Seller Services Europe, “European Expansion Accelerator is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores. We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon.”

Customers can expect to benefit from faster delivery options, attractive prices, and new products available in different stores. Selling partners will continue to have access to vital tools such as VAT Services program (VISA), credit card fraud protection, payment processing, promotional features, reports, and analytics.

The European Expansion Accelerator is free to use and is available to all professional selling partners who already sell in at least one of Amazon’s European stores in France, Germany, Italy, Spain, Netherlands, Poland, Sweden, Belgium, and the UK.