Samsung Electronics has unveiled its latest lineup of TV and audio products at its Unbox & Discover 2023 Singapore launch held at the Digital Light Canvas at Marina Bay Sands. The event showcases Samsung’s latest innovations in premium audio and visual performances, gaming experiences, smart connectivity, and sustainability initiatives for homes of all sizes.

Under the tagline of “More Wow than Ever”, Samsung’s 2023 lineup features larger-sized TVs (75-inch and up), and includes the latest in Neo QLED 8K and OLED technology. The Neo QLED 8K lineup features an Infinity design, making it virtually bezel and border-free for an edge-to-edge 8K picture. It offers ground-breaking technologies like Auto HDR Remastering and 8K AI upscaling, and upgraded sound with Dolby Atmos and Q-Symphony 3.0.

Alternatively, consumers can opt for Samsung’s Neo QLED 4K lineup, which also offers excellent picture quality, as well as support for 144Hz refresh rate, making it a solid screen choice for users seeking an immersive, tabletop screen for fast-action games or content.

For OLED lovers, Samsung’s 2023 OLED lineup brings immaculate picture quality to homes in a sleek design. The OLED TV portfolio offers immaculate color accuracy through Neural Quantum Processor 4K’s perceptional color mapping – making it the “World’s First Pantone-Validated HDR OLED.” The expanded lineup also supports 144Hz refresh rate, making it a solid screen choice for action-packed content.

Putting gaming at the forefront, Samsung’s 2023 lineup supports up to 144Hz refresh rate across different screen types and sizes, allowing PC and console gamers to level up their gaming experience in any room at home.

“We understand that technology should empower and enhance people’s lives, not complicate them,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore. “Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities.”

The Unbox & Discover 2023 Singapore launch will be open to the public on 7 and 8 April, where visitors can partake in exciting activities, including docent-led tours and gaming challenges to experience the WOW with the new lineup.