InCom, a new marketplace ecosystem that enables sales and e-commerce for brands via influencers, has made its official entry into the Southeast Asian e-commerce market. Developed by influencer marketing and tech company BeTagged, InCom aims to make the market more accessible by providing a transparent ecosystem focused on product sales through influencers.

The platform, available via the InCom website, as well as iOS and Android apps, is the brainchild of BeTagged co-founders Shamik Talukder, Krish Iyer, and Anurag Awasthi. It is powered by machine learning (ML) and artificial intelligence (AI) and looks to bridge the gap between brands and influencers, giving consumers the recommendations they need.

With e-commerce sales in Southeast Asia projected to reach $373 billion by 2028, brands have been increasingly turning to influencer marketing as a way to develop virtual communities. At the same time, trends indicate that 61% of consumers trust recommendations and product reviews from key influencers who are considered reliable sources of information.

However, narrowing down the right set of influencers for each brand remains a challenge, with many niche influencers overlooked due to their lack of exposure and in-depth data analysis. This inspired the BeTagged team to launch a full-service influencer marketing company powered by data and analytics.

InCom’s ‘pay-as-you-sell’ go-to-market strategy comes at zero cost risk, making it perfect for smaller brands, startups, or SMEs looking to launch themselves into the e-commerce space. The strategy also allows larger brands to benefit from higher performance orientation.

To combat the information gap between brand and influencer partnerships, the application provides brands with access to first-party data and allows brands to list the products they wish to sell on the InCom marketplace. This includes key details such as size, color, price, fulfillment channels, relevant product images and videos, as well as the percentage of sales commission for influencers, giving all participating brands an equal opportunity to showcase their offers to the influencer-verse.

Influencers on InCom can also choose to promote any of the products that align with their social media branding and interests. Influencers are thus empowered to explore and select brands and products based on key data such as product category, price, or commission percentage.

“InCom is the first of its kind in Southeast Asia – one which focuses on performance-based sales modules. We provide a live dashboard which tracks all relevant metrics for brands and influencers alike; brands can now gain access to a potential consumer base of over 400 million individuals across Southeast Asia and keep track of key data such as the number of influencer pick-ups for a product, the total number of sales quotas met, channel effectiveness, and the commissions payable. On the other hand, influencers can track how many units of their recommended products were purchased, their own channel effectiveness, and how much they have earned in commissions,” shares Iyer.

In addition to this, the platform also takes advantage of ML and AI to provide more in-depth data and analytics, which will help brands optimize the cost of sales and enable influencers to make the best choices.

While monetizing their social media assets via product sales commissions, influencers also have the chance to develop a credibility stack via the platform’s performance tracking feature. This enables the curation of a credible portfolio, which enhances their reputation among brands and consumers who gain access to product reviews they can trust.

InCom is currently available in Indonesia via the InCom website, as well as iOS and Android apps,