FUJIFILM Business Innovation Singapore has partnered with leading e-commerce platform Lazada to launch its first official LazMall flagship store in Singapore. The launch of the online store will offer a new and convenient shopping experience for customers, featuring FUJIFILM’s latest line of printers – the Apeos Print series – designed to cater to the needs of hybrid work.

The Apeos Print series includes the ApeosPort Print 3410SD, ApeosPort C2410SD, and the Apeos C325 z, all of which offer high print performance, reliability, and compact, lightweight designs that are perfect for small workgroups. The series follows the success of earlier models, specifically the Apeos C325, which won the Buyers Lab (BLI) Winter 2022 A4 Pick Awards.

In addition to printing, the Lazada e-store will offer users a full suite of essential hybrid work tools, including the new INNEX Cube 360° Conference Camera and the Ideao Hub 24” QHD Touch Screen Monitor. The INNEX Cube 360 Degrees Conference Camera enables AI-facial tracking, while the Ideao Hub 24” QHD Touch Screen Monitor features a 10-port hub and ergonomic stand with a touch screen monitor to facilitate workgroup conferences and discussions.

Senior Director of Strategic Business & Marketing at FUJIFILM Business Innovation Singapore, Adeline Goh, stated that the prevalence of hybrid work arrangements has made it necessary for more employees to have the capability to print from home. She added that the company’s partnership with Lazada goes a long way in improving accessibility in Singapore and enhancing the customer experience for consumers across multiple levels. From one-man start-ups to multi-level SMEs, the company looks to leverage its decades of experience in the industry to provide customers with high-calibre office essentials that can better navigate the shifting balance between work and home.

To celebrate the launch of FUJIFILM Business Innovation Singapore’s e-store, Lazada is offering a discount of up to 23% off. Customers who spend a minimum of S$80 will receive a $5 discount voucher to use on their next purchase, while the first 200 visitors to the FUJIFILM Business Innovation Singapore e-store on Lazada will receive a S$10 voucher with a minimum spend of S$250.