Logitech Singapore has signed a strategic partnership with Watsons, Singapore’s leading beauty and health retailer. This marks the first-ever collaboration of its kind in the industry. The partnership aims to retail a range of Logitech’s lifestyle and tech products in-store at 28 Watsons locations in Singapore and online.
Logitech’s personal workspace solutions category products, including the K380 Multi-Device Bluetooth Keyboard, Pebble Wireless Mouse M350, Lift Vertical Ergonomic Mouse, POP Wireless Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones, will be available for purchase at Watsons locations.
Bernard Chow, Head of Cluster for Singapore, Malaysia and the Philippines, Logitech, said, “In our recent region-wide Logitech-Milieu insight study on consumer purchasing behaviour of content creation technology, we found that about 1 in 2 respondents from Singapore reported an overall interest to purchase audio and video technology. In line with this insight, we wanted to fulfil this need by expanding our touchpoints and channels innovatively in the retail space.”
Ms Goh Choon Gek, Trading Director of Watsons Singapore, said, “Through this strategic partnership with Logitech, we hope to provide our customers in Singapore the convenience of shopping for personal wellbeing and workspace needs under one roof.”
Customers can enjoy 20% off Watsons-exclusive promotions on all Logitech products, including the Lift Vertical Ergonomic Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones until 29 March. The prices of Logitech products range from S$45 to S$199.
The partnership seeks to attract new customer segments and expand into neighbouring markets like Malaysia and the Philippines in the coming months.
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