Wemade, a South Korean game development company that is a frontrunner in the blockchain gaming sector, has announced its MOU with YouAppi, an award-winning global integrated marketing platform service. Through this partnership, Wemade plans to tap on YouAppi’s mobile game marketing solutions to ensure efficient marketing of games onboarded onto the global blockchain gaming platform, WEMIX.
Founded in 2011, YouAppi is headquartered in San Francisco, USA, and is known for its retargeting campaigns and re-engagement marketing for mobile applications, including mobile games. It provides optimised mobile performance campaigns through data algorithms incorporating advanced big data and artificial intelligence technology for effective results. YouAppi has branches in 15 different countries such as Korea, China, Japan, and Singapore, recording significant growth every year.
Nancy Roberts, Chief Marketing Officer (CMO) of YouAppi said, “We are very happy to work with WEMIX, the world’s leading blockchain game platform. We will focus on creating holistic campaigns in various fields so that mobile game companies on the WEMIX platform can achieve the best results globally.”
Hyun Guk Chang, CEO of Wemade said, “We hope to further improve WEMIX’s brand awareness and brand value through the strategic partnership with YouAppi. I believe that WEMIX will become a blockchain gaming platform with the largest user base, based on brand value and YouAppi’s capabilities in retargeting and re-engagement through big data and artificial intelligence.”