HP Inc. has announced the launch of Instant Ink, Singapore’s first ink cartridge subscription service for home printing. To address growing consumer needs in today’s hybrid world, HP’s Instant Ink unlocks new opportunities for hybrid work and home-based learning.
Vivian Chua, Singapore Managing Director, HP Inc. said, “We are printing more than ever as more people rely on hybrid working and home-based learning. Not only do we see a surge in demand for printers, but existing owners are also using their printers more. Subscribers will not have to worry about ‘inkmergencies’ – Instant Ink delivers new ink cartridges before they ever run out. I am excited for print users to experience the freedom, flexibility and convenience of using Instant Ink.”
Print matters more than ever when learning in a hybrid world
Studies show that students of all ages are better able to retain and absorb information when reading from paper compared to when they work on screens only.[v] There is also a strong correlation between print and enhanced cognitive development across different learning stages in life.[vi] At home, where distractions are abundant, printed materials help children focus and learn better. Combined with digital and on-screen tools, parents can ensure that their children are getting the most out of the hybrid learning experience.
Dr. Vivien Yang, Director and Principal Psychologist, Bloom Child Psychology, said, “Hybrid learning is an opportunity for parents to consider different learning options. Print-based learning can boost children’s ability to reflect, absorb and recall. Print materials have also been proven to drive higher engagement between learners and subjects. Parents can consider using print-based reading materials, games and activities to enrich and complement their children’s learning journey.”
Through Instant Ink, subscribers save up to 50 per cent on ink and have more peace of mind with:
- The cost effectiveness and convenience of HP ink cartridges delivered straight to their door – before they run out, and only when they need it. Ink cartridges, shipping and recycling are included in the low monthly subscription
- Original HP ink cartridges, which are water-based for odorless, low-emission printing[vii] and designed for reliability and consistency
- A new, seamless recycling program[viii] that lets users return used cartridges via post – making it easier than ever to ensure e-waste makes it into the recycling ecosystem
- HP Smart App,[ix] a secure mobile application available on Google Play and App Store, which complements the printing experience by offering users the flexibility to print, scan and share documents to their printers anytime, anywhere
With no annual fee or lock-in contract,[x] subscribers can select from a variety of plans and change their subscription plans anytime as their needs evolve. For a limited period of time, subscribers are offered a free three-month trial when they buy a new eligible printer.
Designed with the planet in mind
With more than 10 million subscribers worldwide, Instant Ink is not only good for subscribers, but also good for the planet. To date, more than 875 million[xi] Original HP ink and toner cartridges have been recycled by customers with HP Planet Partners.[xii] These cartridges require less packaging and transport, and users can return their cartridges via prepaid envelopes and be part of HP’s closed-loop cartridge recycling process.
Also, as users do not have to leave their home to acquire the ink, the carbon footprint for ink purchase and disposal can be reduced by up to 84 per cent.[xiii] Please visit www.hp.com.sg/instantink for more details.
Pricing and availability
- 10 pages/month – $1.90
- 50 pages/month – $5.90
- 100 pages/month – $8.90
- 300 pages/month – $17.90
- 700 pages/month – $36.90
[ii] HP Instant Ink sign up required. Instant Ink not available in all countries. Use of in-box ink cartridge is included in period of offer. Subject to a monthly page limit of 1,500. If no payment method supplied, Instant Ink subscription cartridges will no longer work at monthly page limit or at end of trial. If credit card is given, customer will be charged for any overage fees and applicable taxes at the end of each month in the promotional period. Unless service is cancelled within the promotional period online at hpinstantink.com, a monthly service fee, based on the plan chosen, plus tax and overage fees will be charged to your credit/debit card. Must complete HP Instant Ink signup within 7 days of setting up the printer with the HP-recommended setup process as indicated in the instructions that came with your printer. One offer redeemable per printer. Free months offer with HP Instant Ink subject to change after 12.31.2023. Offer cannot be redeemed for cash. Setup Offer may be combined with other offers; see terms and conditions of the other offer for more details. Requires an email address and Internet connection to printer. See additional offer information available during online signup process. For service details, see hpinstantink.com.
[iii] Based on monthly subscription cost of HP Instant Ink 700-page plans without purchase of additional sets of pages compared to cost per page to print ISO/IEC 24711 pages on most in-class, traditional A4 colour inkjet cartridge printers and MFPs using original standard capacity cartridges priced <$399 USD Color Inkjet MFPs and Color Inkjet printers. Sale prices not considered for this study. HP Ink Advantage printers excluded due to non-standard hardware and supplies model. Keypoint Intelligence April 2021 study commissioned by HP, based on publicly available information as of March 1, 2021. Printers selected by market share in IDC Quarterly Hardcopy Peripherals Tracker – Final Historical Q4 2020. For details, please see www.keypointintelligence.com/HPInstantInk.
[iv] 82% of Original HP ink cartridges contain between 45-70% recycled plastic. 100% of Original HP toner cartridges contain between 5-45% post-consumer or post-industrial recycled content. Does not include toner bottles, ink bottles, and other products not listed. See www.hp.com/go/recycledcontent for list.
[v]Jill Barshay, “Evidence increases for reading on paper instead of screens”, The Hechinger Report, Aug 2019.
[vi] Ferris Jabr, “The Reading Brain in the Digital Age: The Science of Paper versus Screens” Scientific American, 2013
[vii] Up to A3+ page size HP printing systems meet Blue Angel DE-UZ 205 sec. 3.3 emissions limit or earlier BA versions applicable when printing system launched. An HP printing system consists of HP printer, HP paper and Original HP supply. See here:
[viii] Program availability varies. Original HP cartridge return and recycling is currently available in more than 60 countries, territories and regions in Asia, Africa, Europe, and North and South America through the HP Planet Partners program. Program availability varies. For details, see hp.com/recycle.
[ix] Requires the HP Smart app download. For details on local printing requirements see www.hp.com/go/mobileprinting. Certain features/software are available in English language only, and differ between desktop and mobile applications. Subscription may be required. Subscription may not be available in all countries. See details at www.hpinstantink.com. Internet access required and must be purchased separately. HP account required for full functionality. List of supported operating systems available in app stores. Fax capabilities are for sending a fax only. After 24 months, monthly fee applies to continue advanced features with HP Smart Advance. HP Smart Advance is not available in all countries. For more information, see www.hpsmart.com.
[x] Change or cancel your plan at any time online. If you decide to cancel your HP Instant Ink plan you can go back to using HP original Standard or XL cartridges. Plan upgrades are effective immediately and the charges will be applied retrospectively or in the next billing cycle, depending on user choice. Plan downgrades and cancellations are effective after the last day of the current billing period. For full details go to instantink.hpconnected.com/terms.
[xii] Program availability varies. Original HP cartridge return and recycling is currently available in more than 60 countries, territories and regions in Asia, Africa, Europe, and North and South America through the HP Planet Partners program. Program availability varies. For details, see hp.com/recycle.
[xiii] Compared with non-subscription purchase of the same HP Ink cartridges. Based on a 2017 life cycle assessment (LCA) performed by Four Elements Consulting and commissioned by HP. Analysis includes the CO2 equivalent associated with customer trips to purchase ink cartridges at a retail store versus delivering directly to a customer’s house, and it includes recycling empty ink cartridges versus throwing them away. Data and assumptions drawn from six years of customer data in the United States. Reductions in materials consumption, carbon footprint, energy use, and water usage are average values.