Singapore-headquartered gaming startup Storms and social networking platform uWave today announced their partnership to make 40 free-to-play games available on the uWave mobile app (Android and iOS).
With this partnership, over 30,000 students across eight local universities and polytechnics in Singapore will be able to access Storms’ gaming content instantly on their uWave mobile app’s homepage – without having to download the individual mobile game apps.
uWave will also be the first Singapore-based company to have the instant game’s version of “Fruit Ninja” and “Jetpack Joyride” available on its mobile app.
Tanu Gulati, VP of Strategy at Storms, said, “Storms recognises the challenge of bringing a community together when physical interactions with larger groups of people are rather limited, and we believe that the gaming industry could play a part in addressing this by making games more easily accessible and social.”
Gulati added, “Quality entertainment often comes with a premium, and Storms understands that this appears as a luxury that certain user segments might have challenges in affording. Together with uWave, we are excited to connect thousands of youths with their communities with our quality gaming content that is free-to-play.”
Connecting students with their community
According to marketing research firm Rakuten Insight, 72% of Singaporean respondents aged 16 to 24 years old played online games1, with a large portion of local gamers playing daily.
Commenting on this finding, Cedrik Lim, Co-Founder of uWave, said, “We were students, so we could relate to how youths bond when they share similar interests. Gaming, in particular, becomes popular among students as it allows them to unwind between classes or when commuting.”
Lim added, “Storms and uWave are both local startups that aim to connect people with the content and features that they appreciate. We have seen positive initial results of this new Games feature on our uWave mobile app, and we are hoping to allow the students to play the games in tournament modes in the future.”
uWave emerged as the First Winner and was also voted People’s Choice in the Open Innovation Challenge, which was jointly organised by NTUitive, ILab & Rakuten in 2019.