Shopee launches 11.11 Big Sale, the biggest shopping festival of the year to power Southeast Asia’s digital economy

Shopee launches 11.11 Big Sale, the biggest shopping festival of the year to power Southeast Asia’s digital economy

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its annual 11.11 Big Sale, the most anticipated shopping festival in the region. 11.11 Big Sale will also be Shopee’s largest shopping festival ever, headlining a year where more people and businesses use it to connect with each other. In fact, the number of sellers and brands on Shopee surged by 60% in 2021, while 1 in 3 shoppers at its recent 9.9 event was new to the platform.

This 11.11 Big Sale will present Shopee’s greatest selection of deals, fun, and entertainment for everyone. Users can look forward to the widest variety of discounted products from over 25 categories, unbeatable Big Giveaway Prizes worth up to $500,000 every 2 hours on 11 Nov (including 2 Mercedes-Benz GLBs and $22,000 cash giveaway by UOB Cards), $60 Cashback All Day and stackable $6 off every $50 shop vouchers from over 2000 trusted brands. With such an irresistible line-up, the growth in new buyers to Shopee is expected to peak further during 11.11. Brands and local MSMEs will stand to benefit from increased traffic to supercharge business growth and scale their online presence.

International superstar Jackie Chan also returned with a brand-new commercial for 11.11 Big Sale, after the viral success of his 9.9 commercial that was watched 435 million times online. 

Mr Zhou Junjie, Chief Commercial Officer, Shopee, said: “Our year-end shopping festivals have evolved to be more than about the deals. Shopee has pioneered efforts to expand our digital ecosystem to help more consumers, businesses and communities access and benefit from e-commerce. We aim to bring more joy to shoppers by curating the best deals so that they can save more on the things they love. We will also make 11.11 more meaningful and impactful by providing better support to help businesses of all shapes and sizes grow together. There is no better time than now to make the move online. I invite everyone to join us in making this the biggest, and most impactful 11.11.”

1. Upsized variety, deals and entertainment for the biggest online community

To help more people access the benefits of e-commerce, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts for new Shopee users across the region redeemed. This 11.11, shoppers can look forward to deals culminating on peak day with eight different ways to maximise savings and rewards, such as:

  • Upsized rewards for first-time shoppers: New and first-time Shopee users can look forward to $10 off no minimum spend vouchers or welcome gifts worth up to $49.90 when they start their e-commerce journey.  
  • Crazy Big Brands Discount: Grab the biggest rewards, which include the Big Brand Discount Flash Vouchers released at selected timings and up to 80% off popular brands like Nintendo, Samsung and Airbot.
  • Pampering treats from Shopee Premium: Shoppers can enjoy exclusive Shopee Premium deals that include the Midnight Brands Flash Sale with up to 70% off premium brands, 11.11 Shopee Premium Brand Boxes under $50, $100, $200 and exclusive luxe beauty samples from as low as $2.90.
  • Irresistible Shopee Supermarket deals: Find discounts up to 80% off on over 30,000 household products, daily 30% cashback vouchers, free doorstep delivery (min. $40 spend) with Best Price Guarantee. Enjoy reduced prices on overseas treats with our Global Grocery Fair Relay, limited $0.99 deals refreshed hourly at selected timings, and  $11 & Under Massive Markdowns just for members! New users of Shopee Supermarket can also enjoy 50% cashback on their first three purchases and other spectacular deals. 
  • Secure and convenient shopping with ShopeePay: ShopeePay users can look forward to deals including upsized 20% cashback flash vouchers released only on ShopeePay Day on 9 Nov at selected timings and greater convenience with ‘Deals Near Me’ highlighting offline offerings in their area.

The 11.11 Big Sale will also spark more joy through non-stop entertainment from today till the big finale on 11 November. Highlights include:

  • Star-studded entertainment on Shopee Live: On 11 Nov, NCT 127, one of the hottest K-pop boy bands will be delighting audiences in Singapore with their chart-topping hits performed on Shopee Live.
  • 11.11 Big Live: In Singapore, shoppers can catch their favourite local celebrities, Chua En Lai and Suhaimi hosting our 11.11 Big Live on Shopee Live! Viewers can stand a chance to walk away with one of our 11 Nintendo Switch giveaways, while earning Shopee coins and cashback vouchers. We will also be conducting two Shopee Live Quiz segments allowing viewers to win a pool of 20,000 coins. Viewers also get to claim plenty of vouchers and get the best deals during our Price Drop segment.
  • Exclusive 11.11 Shopee Prize Boxes: Starting from 1 Nov, shoppers can play and earn exclusive 11.11 Shopee Prize Boxes containing local snacks, COVID-19 essentials and a special Shopee Prizes sticker pack, across popular games such as Shopee Farm, Shopee Go, Shopee Daily Prizes and more.
  • Shopee Daily Prizes: From 25 Oct – 11 Nov, tap to open your Daily Prizes and win up to 1.1M Shopee coins, exclusive 11.11 vouchers, popular items from Big Brand Discounts, dining deals and more! On 11 Nov, enjoy bonus chances every 2 hours and whenever you make a Shopee order above $1!

2. Biggest growth opportunities for businesses

11.11 Big Sale continues to act as a springboard to accelerate growth for businesses on Shopee, especially local MSMEs. In 2021, more than 8 million new local shops opened on Shopee. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and MSMEs greater visibility to maximise demand. 

Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature. 

  • Spotlight on local sellers at 11.11 Big Sale: Through partnerships with SkillsFuture Singapore (SSG) and Enterprise Singapore (ESG), Shopee is offering upskilling programmes such as the SkillsFuture Queen Bee initiative to provide support for sellers to learn useful technical skills and improve their operations and marketing efforts. As we continue to aid local sellers in boosting their online capabilities and presence, we will also be featuring selected ESG participants such as Pixiepax, Lim Kee Food and The PlayHouse on our Support Local campaign site for this year’s 11.11 Big Sale, so users can find and support their favourite local brands with ease.
  • Build brand awareness and loyalty: To build deeper connections with shoppers, brands can use the Shopee Mall Brand Memberships tool to increase repeat purchases and cultivate loyal, returning customers. Brands such as Enfagrow, innisfree and Unilever are offering special welcome gifts and bonus points with new membership sign-ups. 
  • New releases from big brands: This 11.11, users can look forward to new releases from our big brands on Shopee Mall including the exclusive launch of the POCO M4 Pro, DJI Action 2 and Fitbit Charge 5 and the launch of the official Hollister and Bosch stores on Shopee!

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