Shopee, the leading e-commerce platform in Southeast Asia and Taiwan saw great excitement for 9.9 Super Shopping Day, signaling a robust start to the year-end shopping season. Over 45 million items were sold within the first 99 minutes. Shoppers saved more with 60 million vouchers claimed in the first two hours of 9 September at the Mega Midnight Sale. With the widest variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee.
Zhou Junjie, Chief Commercial Officer, Shopee said, “We are extremely heartened by the strong enthusiasm for 9.9 Super Shopping Day. As many communities still grapple with the ongoing pandemic, we are humbled to play a part in providing shoppers more value, choices and entertainment from the convenience of their homes, while helping more sellers and brands connect with their customers. We have even more exciting deals and activities lined up for this year-end shopping season, and we look forward to helping more businesses capture new growth opportunities, while bringing joy to consumers with personalised, engaging, and social shopping experiences.”
Shopee brings joy to more shoppers, drives growth for more sellers
Every year, Shopee continues to delight more shoppers and sellers with its year-end shopping festivals. 9.9 was no exception as shoppers were treated to the biggest deals, with 1.5 million items available at flash sales for shoppers to meet all their needs at the best prices, along with unlimited entertainment.
9.9 Super Shopping Day also brought more businesses online and provided a boost to local MSMEs who have been impacted by the pandemic. Through Shopee’s integrated ecosystem and marketing support, sellers participating in 9.9 for the first time saw 8 times more orders compared to an average day.
Shopee continues to delight shoppers with exciting activities
Shopee created engaging and unique experiences for shoppers this 9.9 Super Shopping Day with non-stop entertainment featuring popular international and local celebrities, exciting games and attractive rewards.
Live streaming continued to be a key part of the online shopping experience and was the entertainment channel of choice for many shoppers. In the three weeks leading up to 9 September, shoppers spent over 24 million hours watching a series of different livestreams on Shopee Live including an exclusive interview with Jackie Chan and exciting performances by leading K-Pop groups TWICE and Secret Number.
Shoppers also spent more time playing their favourite games on Shopee Prizes. One of Shopee’s signature games, Shopee Shake, had a unique Jackie Chan themed twist, making it a crowd favorite with 440 million shakes recorded. Other games such as Spin & Win and Shopee Farm continued to be well-received with a total of 4.5 billion game plays recorded on Shopee Prizes across the campaign period.
In addition to Shopee’s in-app features, shoppers were also highly engaged and participated in a variety of fun challenges and exciting giveaways on Shopee’s social media channels with a total of 70 million engagements across the region.
9.9 Super Shopping Day highlights in Singapore
Singaporeans welcomed the start of the year-end shopping season with enthusiasm. The Mega Midnight Sale, held from 12AM – 2AM saw a 2 times uplift in shoppers compared to an average day as Singaporeans snapped up many unbeatable deals.
- ShopeePay connects more merchants and shoppers – Shopee also saw an increase in Singaporeans embracing digital payment methods for greater convenience, security and value. More offline merchants have also adopted ShopeePay to provide a seamless payment experience, with a 13X year-on-year uplift in the number of offline merchants at 9.9 Super Shopping Day.
- Shopee Supermarket brings more convenience to shoppers – With ongoing movement restrictions and social distancing efforts, shoppers are increasingly turning to online platforms for their daily essentials and groceries. This 9.9 Super Shopping Day, Shopee saw more users shopping for snacks, beverages and home care supplies on Shopee Supermarket.