Carro, Southeast Asia’s largest automotive marketplace, has announced the appointment of Annop (Michael) Kettratad as the Chief Branding Officer. In his additional role, Michael will be responsible for accelerating Carro’s brand in the retail business (B2C). Michael will continue to serve as Chief Executive Officer of Carro Thailand, where he was appointed to the role in January 2021. As Chief Executive Officer, Michael has been instrumental in driving growth in the Thai market and overseeing all strategic operations for Carro Thailand.
Commenting on his new role, Michael said, “I am ecstatic and honored to be Carro’s Chief Branding Officer. Carro is making a concerted effort to expand its retail offerings in the region and I’m excited to support the company in this journey. I look forward to cultivating Carro’s brand image and expanding the brand to new audiences in the region, while emphasizing Carro’s promise of delivering meaningful customer experiences with the power of AI technology.”
Michael is a seasoned marketer with more than 15 years of experience working in marketing and corporate strategy for the food and beverage, technology, and media industries. Prior to joining Carro, Michael was the Vice President of the Corporate Strategy Division in Country Group Holdings PCL where he was responsible for managing and turning around the performance for a leading Chinese media company in Thailand in his capacity as the Director and acting General Manager. In addition, he served as the Director and CEO of Wormup Co Ltd., owner of the brand “House of Crabs”, a leading seafood import and export company with regional offices in Thailand and Vietnam.
Earlier in his career, he was the Brand Manager for Lay’s Selection, Twisties and Twisties Twice under PepsiCo International in Thailand, as well as Deputy Marketing Manager for the Mobile Phone, IT and Enterprise Business Units in Samsung Electronics.
Established in Singapore in 2015, Carro provides a full-stack service for all aspects of car ownership and uses AI-powered technology to transform the car buying and selling experience. It has pioneered innovative services such as Singapore’s first contactless car purchase service, first car subscription service and the first region-wide behaviour and usage-based car insurance. Carro closed its financial year ending March 2021 with over a 2.5x growth in revenue and continues to be EBITDA positive for the second year running. Carro was also named Asia Pacific’s fastest growing company in 2021 by The Financial Times and Statista. Additionally, Carro is projected to generate S$1 billion in revenues for FYE 2022.