Fitness First Singapore, through a strategic investment by parent company Evolution Wellness Group into Australian connected fitness startup Vitruvian, has officially launched the revolutionary V-Form Trainer in Singapore today. The V-Form Trainer is a sophisticated strength training machine that intelligently adapts to users’ fitness levels and capabilities to improve the efficiency and effectiveness of their resistance training. Fitness First is the first commercial gym brand in the world to partner with Vitruvian to bring the V-Form Trainer to the market.
Both members and non-members of Fitness First Singapore will get to experience the V-Form Trainer at the following club locations: Bugis Junction, Market Street, One Raffles Quay, Paragon, Fusionopolis, and Westgate; also Gravity Club, a luxury brand by Fitness First.
Driven by an algorithmic technology and an intelligent weight-loading system, the V-Form Trainer is able to learn users’ habits and empower them to level up their training progressively and effectively, up to 180kg of resistance. From heavy deadlifts to squats and bicep curls, users can perform a wide range of strength exercises on just a compact unit of the machine. The V-Form Trainer is also designed with a slim carbon-fiber platform that is sleek and compact, which makes it easy to set up and store the machine. This is highly favourable for fitness enthusiasts to use it in their living room, especially in land-scarce Singapore where space is limited in public housing.
The machine also eliminates guesswork for users to reach new fitness goals by tracking every movement and reps carried out, via the Vitruvian App, or V-App. The V-app contains hundreds of coached sessions including different exercise types across all muscle groups. Once connected to the app, users can access an extensive list of workout ideas and suggested programmes that meet their fitness goals.
This personalised piece of fitness equipment is geared towards eccentric training – a method commonly practiced among athletes and is more effective compared to conventional training as it provides twice the amount of workout in half the time. Eccentric training focuses on slowing down the elongation of the muscle process in order to challenge the muscles and provides benefits such as building quicker strength and encouraging greater muscle growth.
“The connected fitness segment is among the fastest growing segments on the global fitness scene, and the V-Form Trainer comes at a time where the pandemic has changed the way people think about their health and fitness,” said Anil Chugani, Managing Director, Fitness First Singapore. “In fact, a survey conducted recently by our parent company, Evolution Wellness, showed that there is greater appetite for a hybrid approach to fitness now – people want options to exercise at home, as well as in the gym.”
Almost 4,000 fitness-loving respondents took part in the survey across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand. Among these, around 600 respondents were from Singapore. While we saw an increase in people turning to virtual classes during the Circuit Breaker period, just slightly over half of the respondents reported feeling highly satisfied with their workouts at home. The top three reasons for the dissatisfaction with working out at home were: The lack of the right fitness equipment (51%), lack of motivation (48%), and lack of a motivating environment (40%).
As soon as the gyms and fitness studios were allowed to reopen, this translated to close to 30% increase of people turning back to offline workouts (including gyms and other outdoor activities). This data coincides with 37% of the respondents who highlighted that they rushed back to the gym immediately after the lockdown ceased, while the remaining respondents shared that they will head back to the gym between one week to six months. Only 14% of the respondents said they will continue solely with virtual workouts.
Mr Chugani added: “We are proud that Fitness First is the first fitness group in the world to partner with Vitruvian to launch the revolutionary V-Form Trainer, and for our team in Singapore to spearhead the promotion of this industry-leading resistance machine in Asia. Introducing this cutting-edge training technology further strengthens our position as market leaders in the fitness industry and is a testament to our continuous efforts in empowering all to achieve their new personal bests.”
Both members and non-members can experience the V-Form Trainer’s strength training capabilities in club and through Fitness First’s certified instructors by registering their interest at www.fitnessfirst.com.sg/vitruvian. They may also purchase a machine for their own use via Fitness First Singapore’s official website, which comes with attractive value-adds like accessory kits. More information can also be found on the webpage.