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Xero reaches 1000 apps, connecting customers to essential business tools

Xero, the global small business platform, has announced a major milestone in the growth of the Xero ecosystem, with more than 1000 certified apps connected to Xero.

Ten years after Xero certified its first third-party app, over2.7 million subscribers now have access to a thriving ecosystem of more than 1000 apps and 300 connections to banks and financial services partners. This breadth of offerings enables small businesses and advisors to customise their unique workflows along with their Xero subscription.

The milestone comes at an important time for small business. Never have digital tools been more important than during the economic conditions of the past 12 months. Xero’s The Job Ahead: Small businesses and the global economic recovery, revealed firms in Australia, New Zealand and the UK with five or more apps grew their sales by 4.3% in the year to December 2020, while those without apps saw a decline of 3.4%. These small businesses also returned to near net job growth in December 2020, with a year on year decline of 1.8% compared to firms who had no apps connected, which experienced job decreases of 5.1% year on year.

Nick Houldsworth, Executive General Manager of Ecosystem at Xero, said: “We built Xero with an open ecosystem from day one because we knew there would be an opportunity to extend the capability of our platform. Since then we’ve seen an explosion of innovation, all designed to make life better for small businesses.”

“Our app partners are central to supporting small businesses, their advisors, and communities around the world. And with many of our 1000 connected apps being small businesses themselves, it’s been incredible  to see the power of this community, innovating to help other businesses succeed.”

Xero’s app partners in Asia include:

Swingvy is a modern all-in-one people operations platform that helps small and mid-sized businesses take care of their teams. By seamlessly connecting all HR information — employee data, payroll, claims, leave, attendance and benefits — Swingvy automates administrative HR tasks to enable teams of all sizes to improve their people management while remaining compliant with local statutory regulations.

Indemandly is a lightning-fast customer messaging platform that helps businesses communicate with website and social media visitors in real time, manage prospective client leads, and increase sales. It’s a customizable button that can be added to any website or social media page that lets a potential customer contact the business in a few seconds. Anyone can fully customize and add the indemandly button to their website or social media in less than ten minutes.

With more apps than ever available on the Xero App Marketplace, small businesses and their advisors are able to create a suite of tools to help with their unique requirements, whether it’s combining Xero with an inventory system like Unleashed, Deputy for workforce management, or Spotlight Reporting for financial reporting and forecasting. These integrations have been a source of innovation and growth for small businesses and their accounting partners, helping them not only survive but thrive.

The innovation in the ecosystem has grown in line with the Xero app developer community. Every month, Xero welcomes more than 10 new apps to the Xero App Marketplace, which all go through a detailed certification process.

Xero ecosystem facts

  • Xero opened its API in 2009 and certified its first app to join Xero’s ecosystem in 2011
  • Today, there are over 70,000 users of the Xero API and developer tools
  • On average, Xero has over 850 million public API requests every month
  • Xero’s App Marketplace includes 35+ Developer Partners with experience building customer integrations with the Xero API
  • Open-source software development kits are available in six of the most popular design languages, and there are 100 endpoints across 11 APIs.
  • In 2020, IDC named Xero as a global leader, noting its open API strategy with 800+ ecosystem partners as a key strength

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