Dell Technologies unveiled new products and software that reimagine work so anyone can perform at their best. With a new portfolio of intelligent, collaborative and sustainable devices, Dell is transforming work experiences to give people greater flexibility to work from anywhere.

“People’s expectations of their technology continue to evolve. It’s why we push beyond barriers to create devices that offer better experiences and are more integrated into our lives,” said Ed Ward, senior vice president, Client Product Group, Dell Technologies. “Our new intelligent PCs make it possible for us to work smarter and collaborate easier, so we can give our best selves in all that we do. Secure, sustainable and smart: that’s the way forward for PCs.” 

“The PC industry just had its biggest year in six years, closing in on roughly 300 million units in 2020,” said Bob O’Donnell, president and chief analyst, TECHnalysis Research. “As we look toward the future, it’s the user experiences that matter and will determine who the real winners are. Devices designed to make work easier and to help us collaborate and connect are imperative for wherever or however we work. And it goes without saying that these devices must be secure – customers need the confidence that security is built into a device.”  

Smart computing to improve productivity and collaboration

Intelligent devices learn and respond as you work to enhance your technology experience. Dell further modernises its commercial portfolio with the exclusive Dell Optimizer[i] software, which uses artificial intelligence and machine learning to automatically fine-tune application performance, battery life, audio quality and connectivity.

The latest Dell Optimizer features[ii] elevate connectivity and collaboration experiences across Dell’s new device portfolio. Intelligent background noise-cancelling and auto-mute features make it easier to collaborate with colleagues, and smart connectivity features like ExpressConnect[iii] prioritise bandwidth to your conferencing apps to prevent dropped calls.

The Latitude 9420 comes with a powerful built-in speakerphone andcamera enhancements that provide automatic light correction and background blur so you can feel confident in any video call. Get to work faster with the world’s first PC with Intel® Visual Sensing Technology[iv] to offer a more reliable auto wake and lock. Multitask on fast connections with WiFi 6E or 5G LTE.[v] Advanced thermals and 11th Gen Intel Core vPro processors coming in January 2021, based on the Intel® Evo™ platform, provide increased performance and simplified manageability. For those wanting larger screen sizes, the Latitude 7520 now comes in a 15-inch screen and offers a 4K UHD display and optional full high-definition (FHD) camera.

Collaboration is easier and more efficient with the Dell 34 Curved Video Conferencing Monitors, the world’s first 34-inch curved video conferencing monitor certified for Microsoft Teams.[vi] Also available in 24-inch and 27-inch sizes, the monitors offer secure facial recognition sign-in and hands-free commands to provide enhanced security and convenience. 

With more people in front of their screens and devices, ComfortView Plus is an always-on, built-in solution that reduces low blue light without sacrificing true-to-life colours. It is available on the new video conferencing monitors, the world’s first 40-inch ultrawide curved 5K2K monitor[vii] – the Dell UltraSharp 40 Curved WUHD Monitor – and the new Latitude portfolio.

Built for the planet and you

In line with Dell’s Progress Made Real social impact plan, Dell incorporates sustainable solutions, materials and packaging which has resulted in the industry’s most sustainable commercial PC portfolio3. With Dell’s commitment to sustainability spanning design, performance and takeback, you can feel confident buying, using – and when done – recycling your Dell systems.

The new Latitude 5000 series and Precision 3560 take this even further as the first PCs to use bioplastic from tree waste in their design.[viii] Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content,[ix] supporting our moonshot goal that by 2030, more than half of our product content will be made with recycled or renewable materials. By focusing on the second heaviest part of the device – the lid – Dell can make the largest sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. Dell estimates all recycled and renewable materials in the Latitude 5000 series[x] will:

  • Reduce CO2 emissions equivalent to those created by driving 24.2 million miles (more than 971 times around the Earth)[xi]
  • Save enough energy to power 5,564 homes for a year14
  • Conserve enough water to fill 226 Olympic-size pools14

All new commercial PCs and displays are ENERGY STAR® certified and EPEAT® Gold and Silver registered[xii] to help you reduce energy use.

Intrinsically protected for secure work

Dell’s longtime intrinsic security approach builds intelligent and automated security deep within each system to provide the industry’s most secure commercial PCs.2 Now, Dell Technologies security capabilities start at the factory with supply chain security and integrity controls and extend to its built-in safeguards designed to prevent, detect and respond to malicious attacks below and above the operating system.

The Latitude 9420 and 9520 deliver advanced security features like SafeShutter, the industry’s first automatic webcam shutter[xiii] that knows when to automatically open or close by syncing with your video conferencing applications so you can work securely and confidently from anywhere. Take control of your privacy with secure mic and mute keys to work confidently from anywhere.

Clever design to reshape the workspace

Dell continues to refine the design of its products to more seamlessly blend into new home office environments. Expanding its award-winning, modular form factor design that hides the PC in the monitor stand, the new OptiPlex 3090 Ultra is a cost-effective solution for small businesses and educators. It joins the intelligent OptiPlex 7090 Ultra, which now supports up to four 4K monitors at once.

Modernised to meet your needs

Dell Technologies Unified Workspace supports organisations as they continue their modernisation journey. For deployment, security, management and support, Unified Workspace provides a tried-and-true approach to modernising the endpoint environment and optimising employee experiences.

Dell PCaaS provides these latest devices with full lifecycle services including support and software and responsible retirement at an affordable, predictable monthly cost. This gives companies the ability to refresh their devices every 36 months while ensuring employees have the right device for their work to be productive and collaborative anywhere.[xiv]

Additional Dell news

In case you missed it, check out Dell’s additional news and announcements:

  • New Dell UltraSharp and Collaboration Series monitors help power users and multi-taskers to work more seamlessly and collaborate in new ways. Learn more here. 
  • Dell Technologies ushers in the Renaissance of the PC, an era that delivers new customer experiences never possible before. Learn more here.
  • New neurological research exploring people’s relationship with technology helps businesses combat employee burnout and improve the bottom line.Learn more here and here.
  • Dell Experience Innovation Group doubles down on the circular approach to sustainability to reduce future e-waste. Learn more here.
  • Dell Experience Innovation Group shares its visions for the future of work in – and beyond – the office. Learn more here.

Product pricing & availability

ProductAvailability in SingaporeStarting Price (SGD)
Dell Latitude 752012 JanuaryTBC
Dell Latitude 542012 JanuaryTBC
Dell Latitude 94209 MarchTBC
Dell Latitude 95209 MarchTBC
Dell OptiPlex 3090 Ultra21 JanuaryTBC
Dell OptiPlex 7090 Ultra21 JanuaryTBC
Dell Precision 3560TBCTBC
Dell UltraSharp 40 Curved WUHD Monitor (U4021QW)29 January$ 2,289
Dell UltraSharp 38 Curved USB-C Hub Monitor (U3821DW)29 January$1,799
Dell 24 Video Conferencing Monitor (C2422HE)17February$ 519
Dell 27 Video Conferencing Monitor (C2722DE)17February$ 729
Dell 34 Video Conferencing Monitor (C3422WE)17February$ 1,039
Dell 65 4K Interactive Touch Monitor (C6522QT)31 MarchTBC
Dell 55 4K Interactive Touch Monitor (C5522QT)31 MarchTBC
Dell UltraSharp 24 USB-C Hub Monitors (U2422HE)31 MarchTBC
Dell UltraSharp 27 USB-C Hub Monitors (U2722DE)31 MarchTBC
Dell UltraSharp 24 Monitors (U2422H)31 MarchTBC
Dell UltraSharp 27 Monitors (U2722D)31 MarchTBC
Dell USB-C Mobile Adapter (DA310)28 January$155
Dell Premier Wireless Rechargeable Mouse (MS7421W)18 March$99
Dell Premier Multi-Device Wireless Keyboard and Mouse (KM7321W)18 March$209

[i] Dell Optimizer available in 2020 Dell Precision, Latitude and select OptiPlex devices. Not available in OptiPlex 3000 series, OptiPlex 7070 Ultra, Latitude 3310 2-in-1 and Latitude Chromebook Enterprise. Feature availability and functionality varies by model.

[ii] Available in early 2021.

[iii] Best network selection based on signal strength, channel congestion, router type and others. Network suggestions based on user credentials.

[iv] Based on Dell analysis, September 2020.

[v] Mobile Broadband Subject to service provider’s broadband subscription and coverage area; additional charges apply.

[vi] Based on Dell analysis of publicly available information of competitive desktop monitors, October 2020.

[vii] Based on Dell analysis of publicly available data of competitive products, October 2020

[viii] Based on Dell analysis, September 2020.

[ix] Measured by weight.

[x] Includes Latitude 5320, 5420 and 5520.

[xi] Estimates based on data derived from Life Cycle Assessments conducted in accordance to ISO 14040:2006 and ISO 14044:2006. The system boundary of the LCA is Cradle-to-Gate, with the Gate of the analysis being the production of the mechanical part. Included in the analysis were the polymer production, injection molding process, paint manufacturing and painting process. Sept. 2020. 

[xii] EPEAT Gold registered in the U.S. EPEAT registration varies by country and configuration. See for registration status by country.

[xiii] Based on Dell analysis, November 2020.

[xiv] PCaaS: Terms provided by Dell Financial Services L.L.C. or its affiliate or designee for qualified business customers. Subject to availability, credit approval, applicable documentation and law. Applicable for 36-month term. For qualifying products only. Monthly payment amount does not include charges other than periodic rent payments (such as taxes, fees, shipping or other charges).

Mark Ko

Mark Ko

Besides tech, I love chicken rice. Point me in the right direction and I'll go and try it. :)
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