SINGAPORE, 10 SEP 2020 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concludes its most successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem, 9.9 Super Shopping Day delivered super entertainment and shopping deals for users and supercharged economic recovery for sellers and brand partners, with over 12 million items sold in the first hour on 9 September. 

Zhou Junjie, Chief Commercial Officer at Shopee said, “It is heartening to see the strong support that consumers, sellers, and brands have shown towards 9.9 Super Shopping Day. Our priority for 9.9 Super Shopping Day this year was to support our communities and help them emerge stronger from the effects of a global pandemic. This includes supercharging recovery for our sellers and brand partners while creating a super shopping experience for users. “I am delighted that we achieved another year of record-breaking performance, as we continue to fortify our commitment to grow together with the people and businesses we serve.”

Shopee delivers on its three commitments for 9.9 Super Shopping Day

9.9 Super Shopping Day acted as a springboard for economic recovery as sellers and brand partners in the region maximised their visibility and sales on Shopee. Participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of 9 September.

Shopee’s strong ecosystem ensured buying and selling remained seamless even as shopping activity peaked during 9.9 Super Shopping Day. Sellers and brand partners leveraged Shopee’s integrated logistics network to fulfil their orders, while users enjoyed seamless transactions with a wide array of payment options on Shopee, including its mobile wallet ShopeePay. 

Shopee also offered a super collection of entertainment throughout 9.9 Super Shopping Day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd favourite game, Shopee Farm. 

Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. In Singapore, Shopee’s local brand ambassador and cultural icon Phua Chu Kang also made an appearance on Shopee Live to engage and interact with fans all over the country. The number of hours spent watching Shopee Live streams increased by 3 times compared to an average day, highlighted by countdown and marathon streams on 9 September that celebrated 9.9 Super Shopping Day with users across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.

Highlights of 9.9 Super Shopping Day in Singapore

9.9 Super Shopping Day was also a major success in Singapore. Home & Living was the most popular product category on 9 September as Singapore users turned to Shopee to spruce up their household.

Singaporeans from all walks of life made the most of 9.9 Super Shopping Day to meet their shopping needs, in line with the increasing importance of online shopping in the new normal. In particular, men were actively shopping for mobile phones while sheet masks were a hot favourite among women. Sportswear products were very popular among users aged 18 to 34, while users aged from 35 to 50 mainly shopped for food products such as mooncakes.

In addition, Singapore users also turned to Shopee Mall to shop from a large selection of today’s most popular brands. Brands such as Xiaomi, adidas, and MUJI were the most popular among Singaporeans this 9.9 Super Shopping Day. 

Zhou closed: “9.9 Super Shopping Day signals the beginning of the year-end shopping season in our home region and this year, it also marks the start of our efforts to pave the future of e-commerce in the new normal. Shopee is committed to working even harder to excite our users while propelling sellers and brand partners to new heights in the months ahead, including our upcoming 10.10 Brands Festival.”

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