Sony has launched its annual Sony Alpha Creators contest, calling upon Singaporeans to photograph moments celebrating an embrace of change as Singapore settles into a “new normal”.

Drawing on the events of 2020, the contest, titled ‘Be the Change’, aims to inspire amateur and seasoned photographers alike to not only document Singapore in its new normal but also celebrate fresh beginnings during this period of time.

“The world is witnessing unprecedented change. We want to instill hope by encouraging and inspiring photographers to find beauty within these ongoing changes through the Alpha Creators’ contest,” said Nathaniel Neo, Head, Digital Imaging Marketing, Sony Electronics (Singapore). “Our goal for this year’s Sony Alpha Creators contest is to provide a platform for professional and aspiring photographers to tell their stories and celebrate positive points of view as we look at the road ahead.”

The contest will be judged by three talented and diverse local photographers, Lee Aiksoon, Veron Ang and Jaegen Tan. Each have a flair for street, architecture and travel photography respectively.

“As a photographer, I always seek to capture new sights, golden moments and fresh perspectives. The transition into our new normal has presented us all with opportunities that would never have been possible before,” said Lee Aiksoon, Freelance Photographer. “I am excited to see this contest highlight the stories and moments that mean the most to Singaporeans and reflect our resilience even during challenging times.”

How to Participate

From now until 20 September 2020 at 11:59pm SGT, participants can upload their photo(s) along with a caption on Instagram on an account that has been set to public.

Entrants must tag @SonySingapore and include the hashtag #SonyBeTheChange in the caption for the entry to qualify. Participants can submit as many photos as they want for the contest during the contest period.

Four semi-finalists will be selected to enter Phase 2 of the contest, where they will go head-to-head to produce a one-of-a-kind photo series using Sony’s celebrated Alpha 7 III cameras. The grand winner will be crowned on 30 October 2020.

Sony will also unveil its Be The Change Digital Photography Exhibition featuring top entries on 30 October 2020 on



4 x SGD $1,000 Cash Prize


Grand Winner:
1 x Sony Alpha 7 III or choice of Sony product worth SGD $2,500

3 x SGD $1,000 Sony Store Voucher

For the latest updates, visit Sony Singapore’s Instagram and Facebook.
Contest participation ends at 11:59pm SGT on 20 September 2020.
For more details on how to participate and prizes, visit:

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