Singapore, 8th May 2020 – Global technology leader Xiaomi has launched the latest devices in its popular Mi smartphone series, Mi 10 and Mi 10 Pro. For the first time ever in Singapore, each device in Xiaomi’s new flagship line is 5G-ready out of the box, enabling the next generation in mobile connectivity. Starting from 13th May 2020, Mi 10 will retail at SGD 1,099 and Mi 10 Pro will retail at SGD 1,399. In addition, pre-order promotions for the new smartphones with amazing smart hardware gifts will also be available from 8-12 May 2020.
“The Mi 10 series is the latest premium smartphones from Xiaomi, officially marking our first tap into the high-end smartphone segment. We are very pleased to see the total sales volume of the Mi 10 series in China has surpassed 1 million units on 21st April 2020. This number was achieved despite the COVID-19 outbreak that has dented some of our manufacturing capacity for about a month. We know that our Singaporean Mi fans and users have been waiting for the Mi 10 series. That is why we are excited to announce that the Mi 10 series is finally reaching the Singaporean shores, aiming to bring the best experience to Mi fans and users, whether it’s in the leading performance with Qualcomm SnapdragonTM 865, the 108MP quad-camera with 8K video recording or the 6.67” 3D curved AMOLED with TrueColor technology,” said Nicolas Shi, Xiaomi Country Manager of Malaysia and Singapore.
He continues, “We are also proud that this year, the Mi 10 series will debut as the first Xiaomi products in Singapore that is powered by the latest 5G technology. This is in line with our ‘5G+AIoT’ strategy that we have set earlier this year. This is a revolutionary combination that will fundamentally change all of our products, catalyzing the next stage of our growth in 2020 and beyond. The 5G technology promises to change people’s lives including Singaporeans and we would like to be part of this initiative even in this early stage.”
Creators’ Choice: quad camera setup with ultra-clear 108MP sensor captures the ultimate photo and video content
Mi 10 Pro brings photography and videography to the forefront with its impressive hardware setup and software features. Packed with an impressive 108MP primary sensor, Mi 10 Pro offers one of the biggest smartphone sensors currently on the market.
In addition to shooting ultra-clear 108MP shots, users can document scenes in full perspective, thanks to Mi 10 Pro’s 20MP ultra wide-angle lens. The device includes two dedicated telephoto lenses that cover a wide range of focal lengths: users can snap gorgeous portraits at 2x zoom, or faraway subjects up to 50x zoom with the OIS-stabilized ultra long-range zoom lens. The main camera’s laser autofocus module, AI 2.0, Night mode 2.0, and dual-flash join forces to capture unrivaled details during daytime photography and brighter, clearer photos at night.
When it comes to videography, Mi 10 Pro goes all in. The device offers the industry-leading UHD 8K 30fps video recording feature to capture every moment in detail, while its unique video modes – including Portrait video, Color focus, ShootSteady, Vlog, and slow motion – allow users to easily create movie-grade content. Mi 10 Pro also offers a Pro mode with additional software options for those striving for a more professional video quality.
World’s best smartphone audio experience with symmetrical dual speakers
Leveraging best-in-class audio hardware, both Mi 10 Pro and Mi 10 sport a symmetrical dual speaker system on both the top and bottom. The setup involves two 1216 super-linear speakers and a 1.2cc/1.0cc-equivalent speaker chamber with up to 0.65mm/0.5mm speaker amplitude, respectively. Both devices have been specially tuned at every discrete volume level which assists in producing superior sound fidelity. These features come together to create an extraordinary and immersive smartphone audio experience, with Mi 10 Pro earning a DxOMark Audio score of 76, ranking number one globally.
Introducing Xiaomi’s most elegant smartphone design with unmatched TrueColor Display
Beauty and functionality join forces to form Xiaomi’s most elegant smartphone design ever. Both Mi 10 Pro and Mi 10 sport a 3D curved front and back with smooth contoured edges and slim side bezels to enable the Mi series’ most comfortable in-hand feel yet. To ensure durability, both devices are outfitted with Corning® Gorilla®Glass 5 on both the front and back. Mi 10 Pro flaunts an anti-glare finish and frosted glass rear panel, while Mi 10 offers a gorgeous glossy back. Moreover, the devices’ specially designed discrete in-display front camera minimizes bezels and allows for more display area.
Featuring a dazzling 6.67” curved AMOLED edge-to-edge DotDisplay with TrueColor technology, Mi 10 Pro offers unparalleled color accuracy for serious creatives and casual consumers alike with a JNCD 0.55 and △E <1.1. This new generation display technology yields higher brightness (up to 1200nit maximum brightness) and better power efficiency over its predecessor, while a 90Hz SmoothSync display provides fast and fluid screen response for a stutter-free experience.
All in all, Mi 10 Pro and Mi 10 deliver Xiaomi’s most pleasant display ever. Dual brightness sensors offer accurate brightness detection, while various brightness modes ensure ultimate eye comfort. In fact, both devices are TÜV Rheinland low blue-light certified, and verified by HDR10+ for their vivid visual experience.
Leading performance and speed with SnapdragonTM 865 + LPDDR5 + UFS 3.0
Mi 10 Pro and Mi 10 feature the latest 5G-enabled flagship Qualcomm® Snapdragon™ 865 5G Mobile Platform. Enhancing CPU, GPU, AI performance and the overall user experience, the 7nm chipset features a maximum clock speed of 2.84GHz with the new Kyro™ 585 based on the ARM Cortex-A77 architecture, and also touts improvements in power-efficiency. The powerful chipset is accompanied by ultra high-speed RAM and storage combinations – LPDDR5 and UFS3.0, offering exceptional write-read data and powerful computing capabilities.
Moreover, the devices boast LiquidCool 2.0 – an advanced cooling system consisting of a large vapor chamber, as well as multi-layer graphite and graphene stacks that dissipates heat generated during long-term use to ensure peak performance. This robust overall hardware setup earned Mi 10 Pro a compelling AnTuTu benchmark score of 602,660.
Catering to the increasing demand for high speed content consumption in the 5G era, Mi 10 Pro and Mi 10 not only offer 5G network connection, but also support 5G MultiLink for simultaneous connection to three networks (2.4G/5G Wi-Fi and mobile data) at once for quick connection switching. Additionally, both devices feature Wi-Fi 6 support, the most advanced Wi-Fi standard currently available. This significantly increases the upload and download speed, while reducing network congestion when connected to multiple devices.
Wireless charging-enabled high capacity batteries team up with ultra-realistic haptic feedback systems for the ultimate smartphone experience
Under the hood, Mi 10 Pro packs an ultra-high-capacity 4,500mAh battery that enables a triple fast charging experience with 50W wired charging, 30W wireless charging, and reverse wireless charging. Mi 10 sports a 4,780mAh battery and offers 30W wired and wireless charging, as well as reverse wireless charging.1
Mi 10 Pro and Mi 10’s ultra-realistic vibration system delivers crisper, more realistic haptic feedback than ever before with 150 different vibration options. These updated haptics improve acceleration strength and consistency, and provide sophisticated vibration for the user. Mi 10 Pro and Mi 10 also offer multifunctional NFC and IR blaster for daily access of swift payment transactions and quick remote control of home appliances.
Price, availability and pre-order promotions
Starting from 13th May 2020, Mi 10 series will be first available online through Xiaomi’s official store at Lazada Singapore (Xiaomi LazMall Flagship Store) and other official e-commerce platforms.
Mi 10 will be available in 8GB + 256GB version and will retail for SGD 1,099. Mi 10 will be available in Twilight Grey and Coral Green.
As for the Mi 10 Pro, it will be available in 8GB + 256GB version and will retail for SGD 1,399. In terms of colour options, Mi 10 Pro will be available in Alpine White and Solstice Grey. In the first week of sales, the Alpine White version is available exclusively at Xiaomi’s official store at Lazada Singapore.
In conjunction with the launch of the Mi 10 series in Singapore, Xiaomi’s official store at Lazada Singapore (Xiaomi LazMall Flagship Store) will be having a pre-order promotion for the Mi 10 and Mi 10 Pro. From 8th to 12th May 2020, every pre-order of the Mi 10 comes with a free Mi Band 4 (RRP: SGD 55),whereas every pre-order of the Mi 10 Pro comes with a free Mi True Wireless Earphones (RRP: SGD 109).