SINGAPORE – Razer™, the world’s leading lifestyle brand for gamers is partnering Zouk Group to pioneer the first cloud clubbing experience in Southeast Asia. Together with live streaming platform Bigo Live, this series will feature exclusive closed-door sets played at Singapore’s iconic nightclub, Zouk.
Revolutionizing the party scene in Southeast Asia
As Singapore’s foremost clubbing institution, Zouk is known for its innovative and progressive vision, constantly pushing boundaries of dance music and entertainment. In light of the recently announcement made by the Singapore government to close entertainment venues as part of the fight against COVID-19, Razer, Zouk and Bigo Live are joining forces to propel further digital disruption in the nightlife scene and bring the experience of a club DJ set to the virtual sphere. Zouk will be curating a series of closed-door sets that will stream exclusively to viewers on Razer’s Bigo Live channel.
During the set, viewers will be able to interact with the DJs via the live stream chat, as well as utilize Bigo Live’s functions such as sending virtual gifts with Razer Gold or Razer Silver. A portion of any proceeds accumulated will be donated to the Singapore government to support the fight against COVID-19.
“Youth and millennials, especially those who play games, tend to make the best out of the worst situations,” said Min-Liang Tan, CEO and Co-Founder of Razer. “With COVID-19 calling for social distancing, Razer and our partners will unlock the potential of cloud clubbing in Southeast Asia and drive thousands of party-goers to the livestream.”
“With many countries on lockdown, we hope to be able to reach out to people through music, technology and social interaction on the virtual sphere. Through Razer and Bigo Live, we are moving the Zouk experience online, so that viewers from around the region or globally will still be able engage with the community right from their bedrooms,” said Andrew Li, CEO of Zouk Group.
Through cloud clubbing, Razer and its partners aim to keep spirits high by reminding the public that social interactions are a key support system to get through these difficult times.
Razer will host the first cloud clubbing experience on Friday, 27 March 2020, from 8 pm, on streaming platform Bigo Live (BIGO ID: Razer). Additional event dates will be announced later.
To participate in the stream, please download the Bigo Live app and follow Razer.
Enhancing streaming opportunities through Razer Gold
As the largest independent virtual credit for games and entertainment in the world, Razer Gold will enable brands to monetize and enhances streaming opportunities to users. Razer Gold’s offline-to-online payment platform provides a touchpoint for consumers to connect.
Razer invites more companies to reach out and explore how to continue operating and monetizing online or on streams during this period. Please reach out to gold-bd@razer.com for possible opportunities.
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