ASICS opens doors to innovation labs at CES 2020
[8 January 2020 – SINGAPORE] – ASICS takes its science out of the lab and showcases the technology behind their ground-breaking innovations at CES 2020 with the ASICS Energy Research Lab. This booth lifts the curtain on the work done by the world-renown researchers of the ASICS Institute of Sport Science (ISS), bringing their lab into the real world and demonstrating how technology can help us run further, faster and easier.
ASICS PRESENTS FIRST SMART SHOE PROTOTYPE
ASICS opened the booth with the announcement that it will be launching a range of smart shoes in close partnership with Japanese start-up and sensor technology pioneers no new folk studio Inc. (nnf). The unique partnership sees the fusion of nnf’s precise, multi-dimensional sensors with ISS’s deep knowledge and expertise in human movement, as ASICS continues to enrich sports experiences through digital technologies.
To demonstrate how these smart shoes, data tracking and real-time analysis will help runners, ISS and nnf will be presenting a working prototype at the ASICS Energy Research Lab for CES attendees. This prototype sees nnf’s latest ORPHE TRACK sensor embedded in ASICS’ EVORIDE™ running shoes, and through tracking a range of inputs – including kick strength and stability among others – gives runners real-time feedback and actionable insights that will help make them a better runner.
ASICS intends to launch its first smart shoes in 2020, with more details on launch specifics to follow later this year. Note, the smart shoe showcased is a prototype only and the sensor will not be launching in an EVORIDE™ shoe.
ASICS INTRODUCES LATEST IN ENERGY-SAVING SHOES
On the booth, ASICS also revealed its lightest, most affordable energy-saving running shoe to date, the EVORIDE™. The latest addition to the ASICS energy-saving family, the shoe follows the critically acclaimed launches of METARIDE™ and GLIDERIDE™.
The energy-saving shoes are built around ASICS’ revolutionary GUIDESOLE™ technology, which is engineered to minimize movement in the lower leg to help runners save energy and run more efficiently. GUIDESOLE™ technology is one of the most important innovations in ASICS’ 70 years. It created a completely new category of running shoes for the brand and for the industry.
The EVORIDE™ will be available in stores globally from February 7, 2020.
ASICS’ OBSESSION WITH SAVING ENERGY
The ASICS’ Energy Research Lab booth at CES has a strong message at its core: energy efficiency is essential for runners who want to perform and stay healthy. For both everyday runners and elite athletes, shoes and digital solutions that help them to run efficiently not only increase their performance and leave them energized for the next challenge, but also protect them from burnout and injury. The ASICS Energy Research Lab allows visitors to experience a series of tests that will give them real-time feedback and analysis from ISS scientists. Not only will visitors be able to get hands-on with the smart shoe prototype and EVORIDE™ shoe, but they will also be able to try out the latest version of our Running Analyzer app which is available in our flagship retail stores and is constantly updated to give runners meaningful insights into energy expenditure.
TRANSFORMING RUN EVENTS THROUGH INNOVATIVE TECH
Fundamentally ASICS believes that running is all about the experience. To mark its first visit to CES and to introduce its most recent acquisition, Race Roster, the company invited all visitors to an open 5K run, hosted by President & Chief Operating Officer of ASICS Yasuhito Hirota and Race Roster founder Alex Vander Hoeven.
“Coming to CES is a springboard moment for ASICS sports innovation. We always strive for perfection, and that’s why we waited until now to have our own booth at CES. I’m really pleased to be showcasing the incredible innovation that is normally hidden away in our ISS labs, especially in a year that is so important for sport, for Japan and – of course – for ASICS as well,” said Hirota.
“One of our core strategies at ASICS is to enrich sports experiences through digital technologies, and here at CES 2020 we’re so excited to welcome visitors into our Energy Research Lab and share what we’ve been working on at the Institute of Sport Science,” said Kenichi Harano, Executive Officer and Senior General Manager of ISS.