BetterTradeOff, a Singapore-headquartered FinTech start-up, has announced three prominent appointments as it ramps up capabilities for its life-planning solution which is being used by some of the world’s leading financial institutions, plus the planned rollout of a new direct to consumer proposition “UP”.
Karen Fawcett joins BetterTradeOff as a Non-executive Director, bringing valuable insight and strategic counsel to BTO’s senior management. Karen is currently a Non-Executive Director of INSEAD and formerly Global CEO of retail banking as well as Head of Brand and Marketing at Standard Chartered. Ms Fawcett has had an extremely broad, career across wholesale and retail banking, global strategy plus brand and marketing. Prior to her career in banking, Ms Fawcett was a Partner with Booz Allen Hamilton specialising in financial services in the Asia-Pacific region.
Shannon Cullum joins BetterTradeOff as Chief Marketing Officer, bringing with him over 25 years of experience in the world of marketing and communications, including nine as a CEO within leading multinational ad networks Saatchi & Saatchi and MullenLowe. He has worked on more than a hundred multimedia brand campaigns, spanning 30 plus countries and over 20 consumer categories. He joins BetterTradeOff to lead the development of the B2C brand proposition and spearhead the consumer launch.
Alex Shiu has been appointed as Chief Product Officer. He joins BetterTradeOff from Hotels.com where he was most recently Head of Strategy and Business Development for the Asia Pacific, leading commercial trading and long-range strategic development of the brand in the Asia Pacific region. Alex is a Silicon Valley and Asia Pacific eCommerce veteran with a wealth of experience across major online marketplaces and globally scalable platform businesses, including eBay, Yahoo!, Walmart eCommerce, Lazada and Expedia.
Laurent Bertrand, CEO and Co-Founder of BetterTradeOff said, “As we chart new milestones, we are delighted to welcome Karen, Alex and Shannon to our team. Their diverse experience and the insight they bring will help accelerate our future growth. Together as a team, we’ll help people reimagine their future and unleash new possibilities through better decisions.”
BetterTradeOff is led by five industry experts, namely, Laurent Bertrand, Cedric Gouliardon, Robert Lonsdorfer, Sylvain Thiebaut, and Greg Samuel, who together have over 100 years of experience in the financial services and technology sector. They started with the purpose of helping individuals unleash endless possibilities in their lives through the power of better decisions.
BTO currently provides the world’s leading financial institutions with a collaborative platform that allows advisors to work together with clients on a plan to finance and protect their dreams. The platform combats the complexities of traditional financial planning, leveraging real-time data and analytics to help advisors provide clients with a meaningful and intuitive understanding of their current financial situation. Elements of the plan can be dynamically adjusted to simulate multiple scenarios in real-time, so advisers and clients can quickly and easily explore different plans until they find the one that’s right for the client.
BetterTradeOff will soon launch a direct-to-consumer version of its life-planning tool.