Personalised experiences are the lay of the land in the online world. However, that same level of personalisation and adaptable efficiency is rarely found in the offline world, especially in the beauty industry. Enter Yours, the beauty startup that reimagines and simplifies skincare.
Yours, which was started in 2018 by Navneet Kaur and Shivam Sharma, both early-stage Uber employees, just closed a $3.5M seed round in August 2019 from Surge and other globally reputed VCs – Global Founders Capital, Kindred Ventures (Uber’s early investor), and an undisclosed celebrity fund.
Even though the research and technology behind Yours are complex, the process is seamless; users complete an online skin assessment by uploading a selfie and answering questions about their skin, lifestyle, and environment. Data from the selfie is extracted through computer vision algorithms, and combined with inputs from the questionnaire; the complete data set is then fed into a proprietary personalisation model that decodes skin needs. Finally, active ingredients from Yours’ ever-evolving ingredient dataset are mapped to create a personalised skincare regimen for each user.
With Yours, users can take the guesswork out of the equation and modify and adapt their skincare as their lifestyle changes. If users choose Yours’ subscription, they get a new personalised regimen every 2 months that automatically adjust based on changing environments, lifestyles and skin needs.
Navneet, Founder & CEO of Yours, started her career in the beauty industry as a skincare brand manager at an FMCG conglomerate, and then spent half a decade in big tech and mobility, heading Operations and Strategy at Uber and OFO. While Shivam spent his early years as a digital marketer before joining Uber where he led Business Development in SEA and later headed Strategic Partnerships for Grab.
Navneet started Yours after struggling to find a skincare regimen for her husband’s sensitive skin flare-ups. In her years scaling operations at tech giants, she saw the value of customer-first technology and its potential to transform the beauty world. “The future of skincare will focus on individuality, efficacy, and inclusivity. New consumers demand new models, and the imminent transformation of this industry will set aside the dated one-size-fits-all business model that produces en-masse; opting for clean and environmentally-friendly options that are, at once, data-driven and catered to individual needs,” says Navneet.
A key priority at Yours is ensuring that all ingredients are ethically-sourced via a transparent supply-chain. Yours is creating clean, cruelty-free, and sustainable skincare products that have gone through stringent safety and efficacy tests at both the ingredient and product level. Formulated in Switzerland, Yours upholds the Swiss commitment to quality and innovation. “We want to create the best line of personalised skincare made with clean, sustainable ingredients that are safe and effective,” concluded Navneet.
The Fully Yours personalised kit includes a day cream, night cream, eye serum, and face serum – the essentials of a skincare routine. However, the company plans to continue bypassing the one-size-fits-all approach as it expands its portfolio of skincare products, consistently incorporating customer feedback.
Yours skincare kits cost US$129 for all 4 products, available at lovefromyours.com